Associate Director, Analytics
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Google via Media Futures Group - A little about us
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results. The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
About the role
As the Associate Director of Analytics, you will help the Analytics (North America) team be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at EssenceMedicom to our Google client.
The ideal candidate will have a strong background in direct response campaigns, match market test (MMT) design, and experience working with large cross discipline teams. This role is crucial in driving our agency's data-driven decision-making process and ensuring our clients' success.
Some of the things we’d like you to do:
- Lead the design and measurement of direct response campaigns, ensuring they meet client objectives and deliver optimal ROI.
- Develop and implement match market tests (MMT), analyzing results to provide strategic insights and recommendations.
- Possess practical experience with open source programming languages such as Python, R, and others
- Collaborate with clients , understanding their unique needs and delivering tailored analytics solutions.
- Work closely with the regional analytics team in a global capacity, providing guidance, mentorship, and fostering a culture of continuous learning and improvement.
- Work closely with other departments to integrate analytics into all aspects of campaign planning, execution, and evaluation.
- Present complex data and analytics findings in a clear and actionable manner to clients and internal teams.
- Be seen as a trusted advisor by our clients for all things analytics related
- Drive successful application of advanced, yet practical, analytical capabilities. Measure ROI and evangelize success of our projects within Essence as well as externally
- Explore robust and cutting edge statistical and machine learning techniques for solving business problems given available data sets or 3rd party data.
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Deliver “best in class” analytical capabilities across the agency with the wider analytics team, including the use of new methods, techniques, tools and systems
- Recruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
- Lead the creation of clear, robust and thought-provoking analysis reviews and insights
- Work with media account teams to help them gain client buy-in and run in market experiments wherever required
- Successfully collaborate with internal as well as external teams for data integrity, reporting, testing, ad-hoc analysis and more
A bit about yourself:
- Bachelor's Degree within Analytics, Technology or equivalent experience
- 5+ years of experience working in a data-based role
- Experience managing a team and ability to delegate effectively
- Proficiency with systems such as SQL and Python
- Expose to measurement of both Direct Response and Brand Awareness campaigns
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Established and professional communication, presentation, and motivational skills
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.
If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.