Manager, Data & Tech

Data, Analytics & Insight
New York, New York

Description

About the Role:  

We are looking for a  Manager to join the Data & Tech team that focuses on Audience, Data and Platforms. You will collaborate closely with the Associate Director and help recommend and implement audience strategies across a breadth of brands. The role with span audience insight generation driven by data, create audience frameworks to support strategy, planning and campaign activation, and help inform data types across in activation approaches in collaboration with the wider team.     

Your Impact:    

  • Collaborate with the Associate Media Director (and wider team) in creating audience recommendations, from both a strategic and tactical standpoint across the client’s brands
  • Generate audience insights from various data platforms and story tell the audience recommendations
    • Audience insights to span different scenarios: retention, acquisition, prospecting, and opportunistic growth areas
  • Use tools to assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation and segmentation
  • Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
  • Recommend different data types and how they should be used in activating audiences. First, second, third party recommendations based on the goals
    • Consult with clients on 1PD opportunities
  • Be a strategic consultant on recommending how First party data can be used both from an insight and activation standpoint
  • Work with the Business Science and Analytics team to support and create test & learn agendas/hypotheses to ensure learnings are gleaned on campaigns
    • Implement tests to help future-proof clients in the ever-changing media and data landscape
  • Recommend client optimizations substantiated by Audience data and analytics
  • Be on top of the changing identity landscape to assist clients on their data and technology conversations
  • Identify and access most relevant data solutions, technology partners (identity, survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location, etc.)
  • Begin to identify and recommend solutions to the team as it pertains to data and measurement gaps/opportunities

Your People Skills:  

  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively
  • Capable of working successfully within a team as well as independently
  • Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
  • Strong client communication skills 

Your Knowledge & Abilities:  

  • Strong written and verbal communication and presentation skills
  • Ability to collaborate with teams and handle multiple projects and meeting deadlines effectively
  • A drive to want to understand and use data to inform strategic decisions
  • Basic knowledge about digital data types (1st, 2nd, 3rd party data), and marketing and advertising technologies/partners
  • Strong analytical, critical thinking, and problem-solving skills
  • Strategic Thinker & Doer
  • Growth mindset, exhibits curiosity and excitement to learn
  • Growing knowledge of the media landscape and can synthesize information into ideas 
    • Proactively wanting to stay informed on media/data landscape changes
  • Keen to share new ideas and want to own projects
  • Collaborative with a partnership mindset
  • Platform experience a bonus: e.g., Meta, Demand Side Platforms (DSPs), Telmar, Choreograph, etc.
  • Proficient in using and interpreting large data sets to tell a clear client story
  • Ability to effectively utilize media research and reporting resources
  • Technical proficiency, particularly MS Excel, Word and PowerPoint

Your Qualifications:  

  • Bachelor’s degree
  • 3-5 years’ experience
  • Ideal background in audience/data strategy/analytics/Insights

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.  

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.  

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.  


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