Director, Media Analytics

Data, Analytics & Insight
Toronto, Ontario



Title: Analytics Director        

Location: Toronto     


Google via Media Futures Group - A little about us:


Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.


The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.


The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.


MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.



About the role / Some of the things we’d like you to do:

As the Client Analytics Director, you are accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. You will lead and support multiple projects, be involved in external reviews if needed, and help to develop new analytical tools.


Some of the things we’d like you to do:

        Support the leadership of the Analytics team

        Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans

        Assist clients with objective setting for marketing plans

        Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out

        Oversee junior members of the team in the delivery of their responsibilities, ensuring quality and that deadlines are met

        Oversee the creation of clear and robust campaign reporting with valuable and actionable insights

        Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered


About yourself / Requirements:

        Bachelor's degree Statistics, Economics, Mathematics, in a quantitative discipline, or equivalent practical experience. MBA a plus.

        Experience with statistical software (e.g., Python, R), database languages (e.g., SQL) and data visualization tool (e.g., Tableau, Looker, Power BI).

        Expose to marketing campaign measurement (both Direct Response and Brand Awareness campaigns)

        Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed

        Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise

        Strong organizational and project management skills

        Ability to delegate effectively

        Established and professional communication, presentation, and motivational skills


What you can expect from us:

Our mission is to make advertising more valuable to the world.  We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.  It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful.  As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.  We believe these factors create a workplace where you can be yourself and do amazing work.

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