Senior Analyst, Analytics

Data, Analytics & Insight
Los Angeles, California San Francisco, California New York, New York Chicago, Illinois

Description

Google via Media Futures Group - A little about us:   
  
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.   
  
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.   
  
The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.   
  
MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.  
  
About the role / Some of the things we’d like you to do:  
  
As the Senior Analyst, you will help the Analytics team in being accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at EssenceMediacom.  
  
About yourself / Requirements:   
  • Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
  • 1-3 years of experience working in a data based role
  • Experience managing a team and ability to delegate effectively
  • Proficiency with systems such as SQL, Python, and ‘R’
  • Exposed to measurement of both Direct Response and Brand Awareness campaigns
  • Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
  • Strong organizational and project management skills
  • Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
  • Established and professional communication, presentation, and motivational skills
  • Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans
  • Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
  • Recruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
  • Lead the creation of clear, robust and thought-provoking campaign reviews and insights
  • Work with Account teams to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answers
  • To help deliver “best in class” analytical capabilities across the agency with the wider analytics team, including the use of new methods, techniques, tools and systems
  • Develop innovative marketing campaigns and assist clients to define objectives
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.  
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.  
  
 If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.  
 
  
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.  


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