Sr. Business Analyst, Associate Director

IT & Technology
New York, New York



The Business Intelligence team works cross-functionally with multiple global teams from Data Operations to Activation, Programmatic, Planning, etc to handle domestic market business intelligence and ensure all data is put together correctly using Datorama and troubleshooting ETL pipelines. 


You would be working cross-functionally with a global Business Intelligence team as well as the Data Operations team and the Activation teams ensuring all data is correct, troubleshooting pipelines, and working along with other Engineers as well as managing offshore Engineers. In this role, you will also use cloud platforms such as GCP and data visualization tools such as Datorama for Business Intelligence.  


  • Become a trusted advisor to clients and consult on data and identify new way to use data to solve business challenges and support growth
  • Assess campaign performance and develop campaign reporting
  • Impact end-to-end (i.e. from the start) implementation of a Business Intelligence tool
  • Building reports using data visualization tools such as Datorama
  • Managing off-shore developers and engineers
  • Support development and deployment of data products and services across cloud environments such as GCP
  • Collaborate with a cross-functional team of client leads, engineers, and architects to translate data requirements and ensure the data is correct
  • Maintain a high degree of knowledge in cloud data architecture and ETL best practices, especially across Google Cloud Platform products and services
  • Act as a consultant and subject matter expert for internal stakeholders in EssenceMediacom Engineering and agency data science and tech leads
  • Impact end-to-end (i.e. from the start) implementation of a Business Intelligence tool


  • Experience in the media industry (in agency or client-side), adtech or martech, knowledge of media metrics, how to assess campaign performance and develop campaign reporting
  • Experience with reporting using Datorama (Tableau, PowerBI, Looker, Data Studio also a plus); implementing end-to-end of a Business Intelligence tool
  • Experience developing automated data pipelines / ETLs, SQL, etc
  • Experience in designing and implementing processes to complement technology
  • Strong knowledge in managing delivery of complex / cross-functional technical projects using common project management methodologies; change management techniques to ensure the adoption of technology by changing user mindsets/behaviors
  • Have vendor training / completed certifications for a Business Intelligence tool(s)
  • Experience using cloud technologies (ideally Google Cloud Platform, or AWS)
  • Experience with other programming languages e.g. Python is a plus
  • Awareness of Data Governance frameworks, and/or experience implementing robust Data Quality QA
  • Experience managing offshore/third-party development teams
  • Strong verbal and written communication skills, experience and presenting to clients, and good interpersonal and influencing skills 

About EssenceMediaCom: 

Welcome innovators, initiative-takers, and instigators.  We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. NBCU, Peacock, Adidas, Coca-Cola, Mars, P&G, Richemont, and Sony to name but a few. 

We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the Big Six Media Network of the Year titles concurrently. 

But the real secret to our success is simple (and not a secret). It’s our People First, Better Results philosophy.  We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.  We also know that talent comes in all shapes, sizes, genders, and ethnicities. That’s why we are open environments that celebrate differences. 

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to EssenceMediaCom! 

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status. 
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. 
If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information. 
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details. 

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