The Data Analyst, role goes beyond digital; it requires a strong analytical mindset. You will work with multiple data sources to cleanse, verify and generate reports. The incumbent demonstrates an ability to spot inconsistencies/anomalies within advertiser data or among a group of advertisers to spot macro trends and optimization opportunities

·         Inform the needed trafficking requirements

·         Set up of analytics/conversion tags

·         Schedule delivery of reports

·         Creation of client reporting documents; screen grab reports, delivery reports, post data

·         Ensure campaign budgets are accurate, and match the MPA

·         Work with planning teams to ensure campaigns are clearly setup to allow data to enter reporting dashboard and build traffic sheets

·         Work closely with the team to supply data for the development of integrated digital strategies

·         Own the build of various data sources (e.g. Google Analytics, AdWords, Facebook, Twitter, etc.) to integrate data and make good of it to visualize in a meaningful manner (e.g. creative dashboards).

·         Support programmatic, search and social teams and client planning teams with topline performance insights

·         Assist with visualization of data

·         On-going end-to-end project management for reporting and visualization systems

·         In-depth assessment of quality of the current delivery across markets and identification of areas for development

·         Interact with Business Insights & Analytics team for research requests

·         Partner with the programmatic, search and social leads to implement ‘test & learn’ opportunities within the markets (from a data capturing POV)

·         Manage all assigned campaigns, review pixels and tags on ad server to ensure proper implementation

·         Partner with Ad Operations teams to review pixels and tags on ad server to ensure proper implementation

·         Delivery tracking on Ad servers

·         Provide oversight of performance marketing channels impact on business goals and help to drive optimization strategies based on your extensive understanding of campaign performance

·         Recommend solutions and ideas to get the most out of data, support in data partnership conversations and can distil those ideas into how they will support business goals

·   Demonstrate initiative, and problem-solving skills

·   Be curious, never hesitate to ask

·   Keep up to date with industry changes and the latest practices and procedures

·   Able to builds meaningful relationships with team members and suppliers

·   Excellent administrative, organizational, and time management skills

·   Strong attention to detail with good levels of accuracy

·   A good work ethic, responsible, reliable, and resourceful

·   Able to follow instructions, and work autonomously

·   Mathematically inclined, not afraid of numbers: understand their meaning and ultimately learn to read through the data

·   Familiar with multiple data and analytics platforms across multi campaigns and clients to be able to support planning team(s) with collation and analysis of marketing performance

·   A good understanding of the data & analytics platform and can fully utilize the platform and data marketplace to help agencies and clients gain efficiencies in meeting their data analytics needs

·   Ability to build string and respected relationships with clients and digital media owners

·   Ability to manage builds for larger and more complex data management with minimal guidance

·   Confident in discussing requirements from agency and client teams, driving data and analytics solutions to build credibility based on your business knowledge and experience gained

 

·         University degree or equivalent

·         2-3 years of data/digital planning experience – hands on experience in implementation/optimization

·         Proficient in the use and understanding of all planning, tracking and other tools (eg. ComScore, Vividata, DoubleClick/Sizmek, Verification tools (MOAT, IAS, DV, VCE), Google Analytics, and visualization tools (DataRama, Tableau, Data Studio).

·         Familiar in Adobe Analytics, Google Analytics, AdWords, Facebook, Twitter, DCM to help deliver best practice in campaign set up

·         Competent in all Microsoft Office Outlook, Excel and PowerPoint