About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*

Overview

Associate Director, Research & Insights, Analytics & Insights – London, Worldwide

Reports to: Head of Global Research & Insights; Analytics & Insights Division, worldwide.

About the role/Team

We are part of EssenceMediacom’s Analytics & Insight division; a specialist team of media and data analysts whose goal it is to deliver brilliant, actionable insights and planning outputs for our global clients.

The goal of the Research & Insights team is to tell impactful stories about how real people behave – delivering ‘Breakthrough’ thinking and granular applied audience-focused insights through brilliant custom projects and new product development for our global clients.

We help our clients understand who their audiences are, how or where they can reach their audiences, and what to communicate to them.

We invest in best-in-class insight resources and build industry-leading audience insight tools, working in close collaboration with experts within EssenceMediacom globally, GroupM, and WPP.

1.Client Projects

2.New Business

3.Marketing and training

4.Product development

Objectives of the Role

Key responsibilities will include management of our suite of industry-leading desk research tools; advising planning teams how to access and use these tools (building up case studies and examples from existing and new client project work); and applying these tools on custom client projects and new business briefs.

You will get experience working across a huge range of diverse clients (through project work and collaboration with our planning teams), exposure to many industry-leading insight tools and suppliers, and opportunities to learn many new quantitative and qualitative insights and research skills. 

Key Areas of Responsibility and Accountability

Accountabilities include:

• Leading day-to-day management of global research and insight projects
• Contribution to writing proposals for bespoke client projects.
• Development of new insight and research products
• Communication of insight and research products to our network and global account teams

A bit about your skills and experience:

• Demonstrable strong quantitative and qualitative research skills and experience within a media and communications environment. Ideally with an international focus.
• Hands-on experience in research design, survey writing, fieldwork management, and analysis
• 7+ years of relevant research/insight experience (obtained in a research/insight, media agency, social, or digital insights community).
• Knowledge or experience in applying social and digital insight tools.
• Evidence of having participated successfully in new business pitches and client account development strategies.
• Evidence of being able to work with senior stakeholders (media owners, client leads)
• Strong analytical, research, and numerical skills

• Deep curiosity about consumer behaviour and a drive to bring consumer behaviour stories to life through your work.
• Experience using syndicated survey tools or questionnaire design

• Knowledge and application of analytics tools such as survey cross-tabbing tools, SPSS or R.
• Experience or knowledge of qualitative research methods

Beneficial:

• Experience in multi-market research or insight project work
• Knowledge of analytics tools such as survey cross-tabbing tools, SPSS, or R.
• Experience working in large organisations across a range of stakeholders.
• Experience presenting insights, or data stories to a range of stakeholders outside your specialist area.
• Experience or knowledge of qualitative research methods
• Experience or knowledge of social listening tools and analysis methods

What we can offer you.

-          Company pension scheme

-          Private medical insurance

-          25 days holiday (increases with length of service)

-          Life assurance

-          Permanent health insurance

-          WPP share options scheme.

-          Discretionary bonus scheme

-          Free eyecare vouchers and money off glasses

-          Extensive training and development

-          Corporate gym memberships

-          Cycle to work scheme.

-          Interest-free travel loan

-          Free breakfast (cereal and fruit)

-          Smart shopper (online discount on a variety of products)

Sounds good? We’d love to hear from you!