EssenceMediacom | Global Digital buyer Manager | F/h | CDI
Apply NowEssenceMediacom | Global Digital buyer Manager | F/h | CDI
Description
Richemont Global Digital Trading Manager
Paris, France
Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jewellery, watches and accessories.
The brands, known as Maisons TM encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron
Constantin, Jaeger-LeCoultre, IWC Schaffhausen, Panerai, Dunhill and Montblanc.
Mediacom is Richemont's global media partner, bringing together the online and offline eco-systems of luxury publishers to create seamless, agnostic partnerships across channel in a premium communication environment.
The Opportunity :
The world of luxury is experiencing significant changes due to fluctuating macroeconomics, a changing clientele and emerging paths to purchase fuelled by an evolving digital landscape. For these reasons, Richemont appointed MediaCom in 2017 to help deliver profitable and sustainable growth Richemont brands deserve. With your help, MediaCom's transformative approach will redefine Richemont communications, evolving the ways of the past and building on today to achieve new levels of excellence.
The Role :
Reporting to both the Richemont Global Digital Lead and Global Trading Lead, the Digital Trading Manager is responsible for digital Media implementational planning & buying, while having innovation and operational excellence as a focus. He is also in charge of managing a team of international buyers. He is working hand in hand with the Maison leads to define digital media strategy and ensure the Maison maintains a leading position within the category.
We are looking for a manager profile, fluent French speaker with a good level of English. Negotiation skills, strong analytical skills, excellent interpersonal skills and demonstrated oral and written communication abilities are key to the job.
Expertise in digital media is mandatory, publishing and (d)ooh are a plus.
A passion and expertise for the Luxury current trends would be a must.
Role Objectives
- Being responsible for all Digital delivery of the Activation and Digital trading team, by managing operationally several buyers :
- Being owner of all the digital campaign lifecycle delivered, from planning to invoicing, including reporting and strategic recommendations
Engine
- Organizing team workload & delivery on a daily basis, to address
- Ensuring client facing meetings to present notes and decks related to campaign strategies and recommendations, as well as ad hoc topics
Administrative & invoicing follow up (financial reconciliation, data and financial entries in MGM and Richemont internal tools...) with the help of a sales admin exec - Owner of digital processes
- Co-animation of monthly team meeting (best cases sharing within Agency global team).
- Media implementational planning & buying from media recommendation to reporting :
- Develop and present Digital Media recommendations
- Digital Media planning : evaluate and select media vendors that best address different campaign objectives
- Trafficking & Tracking process follow-up / tools implementation
- Analyze results and summarize performance in Post-campaign reviews
Act as main point of contact to drive Programmatic experts and publishers for Special Operations - Maintain smooth relationship with preferred partners to continuously improve ways of working
Essence-Mediacom is part of WPP and Group M
Essence-Mediacom handles the media planning and buying for some of the world's smartest advertisers.
Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.
We believe that everything is connected. And that means a media agency must think and operate in an entirely new way. We transform client communications through systems thinking. Systems thinking is how we make sense of our clients' communications systems, where we work to optimize the system as a whole and not just the individual components.
The Essence-Mediacom network comprises of over 6,700 people working in 125 offices in 90 markets around the world. We are proud to call some of the world's most successful brands as clients, including Google, Mars, Danone, Sony, Procter & Gamble, Shell, and The Coca-Cola Company. We know that our people are our greatest asset in making us a number one agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.