Description

Key Areas of Responsibility and Accountability:

• Leading E2E strategic responses, working closely with account teams, ensuring the highest strategic and executional output for clients.
• Creating the strategic approach which will run through the media plan, delivering against the business and media objectives.
• Developing a strong attitudinal and behavioral understanding of priority audiences to identify key insights that will guide the strategic direction and ideas.
• Working with agency partners and media owners to develop innovative and effective ideas.
• Defining a strategic approach to measurement and testing, creating measurement framework linking media metrics to business outcomes.
• Although our focus is media, you will need to be able to take a strong POV about the client’s overall comms and brand activity across paid, owned and earned communications.
• Proactively providing updates on emerging media innovations, opportunities and changing media landscape that may impact strategic recommendations.
• Contributing to new business, working on pitches as required

 Skills and Experience:

Strategist

• At least 9-10 years of experience in Media, 4-5 years proven strategic planning experience and skills across MENA is essential for this role.
• Strong understanding of media planning theory, media behaviors and landscape
• Confident working with clients, and agency partners collaboratively.

Business Acumen

• Proven record of leading successful new business pitches and creating the operating infrastructure to deliver new business post-pitch.
• Evidence of being able to influence and manage senior client stakeholders (media managers, marketing directors and country heads).

Insightful and analytical thinker

• Strong analytical & human skills to identify key insights and design consumer journey planning.
• A track record of improving client profitability through both strategy and operational delivery.

Persuasive Communicator

• Demonstrable people management experience gained within a matrix management structure.
• Experience strong collaboration skills & sharing knowledge order to facilitate a step-change in strategic planning.

Ambitious and driven

• Committed and passionate about what you do!
• Strive to produce industry leading work.
• Can motivate yourself and others.
• Highly organized with an ability to manage multiple workstreams effectively and efficiently.