Account Planner

Comms & Strategic Planning
Manchester, United Kingdom


Digital Account Planner


Overview of role


We are looking for a Digital Account Planner to join the team, playing an integral role in delivering innovative campaigns across the entire digital landscape. You will be responsible for helping to drive forward digital planning principles, acting as a key coordinator across the account and ensuring you understand the importance of audience insight, source of growth and first-party data in supporting clients’ business objectives.


Based in our new WPP campus building in the heart of Manchester’s development district, the largest communications operation outside of London and the home for all WPP regional talent across a number of business disciplines, and an amazing place to grow your communications career and to realise your potential in a dynamic and exciting setting.



Reporting of the role


This role reports to Digital Account Director



3 best things about the job


  1. The work & business understanding – working on longer term partnerships as well as challenging briefs with digital savvy clients
  2. Your development – we’ll support your learning and development ambitions.
  3. The people – you’ll work in a very supportive, ambitious & fun team.


Measures of success


In three months, you would have:

  • Established strong working relationships with internal stakeholders, gaining a good understanding of their business challenges and objectives and how digital media can address these as part of a multi-media communications system.
  • Make guided recommendations on digital solutions to deliver on client’s objectives.
  • Established strong relationships with media owners, day to day client contacts, and internal stakeholders.
  • Effectively manage multiple campaigns at one time, planning campaigns across several brands / products at a time.
  • Completed all key training areas required to perform the role across EssenceMediacom, GroupM and external Media Owner modules.



Responsibilities of the role


  • Demonstrate proactivity in developing relationships with key clients, suppliers and internal stakeholders.
  • End-to-end ownership of digital campaigns - planning, execution, delivery & reporting.
  • Support the development, presentation and delivery of top-quality planning work and own the digital output.
  • Demonstrate knowledge of the commercial levers and profitability of our products to drive incremental and sustainable growth for our business.
  • Embrace and demonstrate the culture and values of EssenceMediacom.
  • Understand the importance of your work in supporting the client’s business and driving the wider agency output, and be proud of the work you do.
  • Adhere to the work and finance sign-off process defined by the leadership team and working alongside your team and the client to ensure this process is seamless and continuously improving, based on overcoming any potential blockers.


What you will need


  • Solution-focused mindset
  • Enthusiasm, curiosity, and a team player mentality
  • Self-motivated; an ambition to make the ordinary extraordinary
  • A thirst to learn – be that the client’s business, people, brands, industry, trends etc. 
  • An ability to prioritise and delegate, as well as manage both upwards and downwards
  • Empathetic and self-aware
  • Motivated to understand the real issue behind the brief
  • Positive, proactive approach to problem solving
  • Calm under pressure
  • Accurate verbal and written feedback and instructions
  • Enjoy presenting, storytelling and influencing others
  • Data & Content literate - able to simplify the potentially complicated into a clear opportunity



About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom

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