Account Director

Media Planning, Implementation & Activation
Birmingham, United Kingdom



























































Objectives of the role


An Account Director’s role in the team is to be responsible for the day to day running of client business, with overall responsibility for the execution of work and punctuality of billing. As a minimum an Account Director must demonstrate;


-          Collaborative working with Associate and Business Directors to interpret briefs and deliver effective strategies and plans for clients.

-          Strong leadership with clients and colleagues

-          Good communication and organisation skills

-          Thorough media knowledge across all channels

-          Overseeing and delivering direct and indirect development of others within the team



Financial Responsibilities


-          Full responsibility for the financial running of accounts, ensuring month end billing is completed and all PO’s are correct and accounted for.

-          Understand credit limits and trade insurance for clients

-          Responsibility for ensuring drafts are checked and confirmed with finance promptly

-          Ensuring that all Sox procedures are followed correctly by the team

-          Actively contributing to business forecasting with relevant BD’s and ensuring that you have a clear and accurate picture of client spend for the quarter ahead

-          A sound understanding of fluctuations in client spend and an ability to articulate this for mid-month queries, supporting the relevant BD


Business Responsibilities


-          Responsible for key client contact, keeping them up to date with new media opportunities and looking to develop media plans and investment in line with this

-          A clear understanding of EssenceMediacom additional services and their purpose and potential for clients, including MMM, Brand Tracking, Factor Analysis, Creative System, Cheetham Bell, Code

-          A role model for behaviours and processes within the team, thinking beyond the day to day and considering long term client challenges

-          Ensure that personal and team outputs are high quality


People Responsibilities


-          Build quality relationships with others across the agency – utilise others skills to develop your own knowledge

-          Delegate, manage and supervise others within the team – both directly and indirectly

-          Set clear objectives with clients and be able to translate these concisely to the team

-          Ensure continuous development of team and client knowledge – identifying and arranging training where necessary

-          Share good work across the team and with the wider agency


Skills & Behaviours


-          Understanding and analysis of client data and the wider implications of this for the business

-          The ability to evaluate business effects and the contribution media makes to these

-          Effective verbal communication with colleagues, clients and external stakeholders (i.e. creative agencies).

-          A strong understanding and regular use of key tools Telmar, Ad Intel, TouchPoints, Mintel, Brand Index

-          A strong understanding of media channels, media dynamics and the systems planning process including use of The System, Odessey, Prometheus, Olive

-          Proactive in improving client campaign and outputs from media activation

-          A key driver of team development and improving the quality of output across the team


Role Development


As a minimum you should expect the following support to help develop your role;

-          Weekly 1-2-1 with your line manager

-          Monthly wellbeing 1-2-1 with your Open Blend manager

-          Annual appraisal and quarterly check-in – via CultureAmp

-          A personal development plan designed around your role and personal development areas of focus – including recommended training, self-learning and reading lists

-          Training to help support you in setting goals & objectives, and managing the appraisal process for anyone you line manage





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