Publishing & Audio Planner Buyer

Comms & Strategic Planning
London, England

Description

 

 

 

The Clients

This role is within the team of implementation and activation specialists who are part of the Business Unit at EssenceMediacom which looks after TUI, Boots, Costa and other clients such as Akzo, Bayer and Müller.


TUI Group is a leading global tourism group and operates worldwide. The TUI Group offers integrated services from a single source for its 19 million customers. The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. TUI’s strategy revolves around becoming a growing, scalable and global tourism business with ambitious profitability targets, which we will help them achieve through world class media planning and activation.

 

Boots is the UK’s largest pharmacy-led health and beauty retailer and part of the global Walgreen Boots Alliance.  It has 175 years of trusted healthcare heritage and innovation with 2,232 stores in the UK and an overall purpose to support customers in every moment, for life.  It is a hugely competitive sector so Boots are hungry to keep striving and prioritise great teamwork and true partnership with their agencies to achieve their ambitions.  They challenge us to deliver world class media planning and activation and like nothing more than celebrating and getting recognition for great work both internally and externally via industry awards.

 

Costa Coffee is a British multinational coffeehouse and retail company, and is the largest coffee house chain in the UK. Since being bought by The Coca Cola Company in 2019 their global growth mission commenced. Costa now have over 3,800 stores across 32 countries and over 8,300 Costa Express self-service units. From tiny beans, great big Mochas grow, and for 13 consecutive years, they have been voted the UK’s favourite coffee shop. 

 

The Role

We are looking for a curious and enthusiastic Planner Buyer to join the Audio and Publishing implementational team. Working on some of the biggest pieces of business at EssenceMediacom, this role represents an incredible opportunity for an individual to build core skills around the craft of implementational planning and activation, specialist expertise and market knowledge, negotiation, media owner collaboration and client relationships and servicing.

 

The nature of the work will mean exposure to a wide range of brand building campaigns, in-channel planning and buying across Audio and Publishing, including cross-channel partnerships, building an understanding of the role of Publishing (print and digital publisher brands) & Audio in a multi-media brand campaign and the tactics and deliverables within those channels to answer a client’s brief.

 

The role offers the opportunity to work closely with other media specialists as part of a team of experts collaborating to build the best multi-media campaigns with clear measurement and outcomes.

 

What we think are 3 best things about the job..

  1. The people: you will be learning from an expert, dedicated team who are very supportive of one another and are passionate about what they do.
  2. The teamwork: you will be part of a wider AV and Publishing team with best-in-class implementation at its heart and a desire to work together to ensure joined up thinking.
  3. The work: Our clients are looking for specialists who want to create effective, award-winning campaigns and enjoy pushing for new, innovative opportunities with media owner partners.  Creative thinking, testing and learning and industry firsts are all actively encouraged.

 

Who are you?

-          You have curiosity for the things around you – from how people behave to what data sources prove/support your work

-          You have a solution focused mindset

-          A willingness to learn and hone a craft

-          Able to communicate clearly – from distilling a brief to get the best opportunities from the market to rationalising your channel strategy with a clear narrative to clients

-          Someone who keeps up with industry news and forms an opinion on what is going on around them and

-          You have good attention to detail and strive for thoroughness

-          You enjoy meeting new people and building relationships

-          You strive to become an expert in what you do

 #LI-CE1 


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