GLOBAL MEDIA MANAGER, MEDIA PLANNING, LONDON

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Reports to: Regional Account Director

The role

Media Manager at Mars Pet Nutrition

This role is to work on Mars Nutrition Europe within the Firestarter (Test&Learn) Team for 8+ Mars Petcare brands across 10 markets.

Firestarter is the European Test&Learn Programme for Mars Pet Nutrition Europe. Established in 2021, the programme has rapidly become the engine to fuel media strategy, planning, buying and reporting. With the core Firestarter team sitting between Strategy, Deployment and Activation, they are critical to ensuring Mars Europe are at the forefront of innovation and scaling learnings into best practice recommendations.

The Media Manager will work closely with EssenceMediacom’s ICP Strategy Leads who define the strategy for the brands, craft this into exciting testing plans with the support of wider Mars and Agency stakeholders. In turn, this will be translated into in-year briefing in which the Media Manager will work with both the Deployment (DT) and Activation Teams to turn ambitions into action.

We are looking for a Manager who has experience across all media channels, particularly TV and Online Video, which are the key growth drivers for the Mars business. You should have some experience in test&learn and be comfortable interpreting data and understanding measurement requirements. You’ll

have a genuine interesting in innovation and a desire to bring new ideas to a global brand. It’s critical that the Manager is able to manage multiple stakeholders simultaneously and be able to provide clear guidance to all teams.

This candidate is to support the Regional Account Director (RAD) facing off to the Strategy, Deployment & CMI (Measurement) Leads on a regional level. The Manager will be the orchestrator for the Firestarter Programme, participating in multiple workstreams that push forward the Agency and Mars businesses.

The Manager will be responsible for managing 1X Executive to coordinate the testing processes from ideation, briefing, execution to reporting with in-house and external delivery teams for the clients in each

market.

Key Tasks

Geo Scope:

• Europe (10 Markets)

Client Management

•          Become the point-person for test&learn within the agency team, supported by the RAD

•          Co-lead JBP and New Partner workstreams alongside Agency and Mars counterparts

•          Participate in calls and meetings with clients to understand their brands objectives, and discuss

• performance and future testing strategies

•          Support in the delivery of testing analysis and insights

•          Work closely with the Mars Audience Manager to build 1PD, 2PD and 3PD testing ideas

•          Collaborate closely with Mars CMI to report on Sales Lift Study results and learnings

•          Be the gatekeeper and instigator of ways of working for testing, ensuring all stakeholders adhere to the SLAs

Agency Management

•          Working closely alongside the Regional Account Director, help manage external partnering agencies to harmonise testing plans

•          Engage with other agencies to utilise their buying expertise and bolster testing strategies for the Mars clients

•          Align reporting and tracking requirements to collectively meet the set KPIs

Test Planning

•          Work with Strategists to translate strategy and comms plans into annual testing ambitions

•          Support Focus Area Leads to prepare and manage Focus Area Testing Roadmaps

•          Meet existing media owners to discuss innovative ideas and prepare proposals for Mars

•          Assist in vetting potential new media partners and blend testing plans with the Focus Area

•          Roadmaps

•          Oversee critical test briefing, planning and reporting

•          Interrogate historic & new test performance data (where available) to determine outcomes and

•          build recommendations

•          Working closely with the RAD to manage JBP partners and allocate opportunities that arise from the

•          Global contracts

•          Be closely aligned with the latest Brand Safety rulings to understand implications on testing

•          Become the go-to person for Firestarter within EssenceMediacom for Mars Pet Nutrition Europe

Reporting & Optimisation

•          Work with the buying teams, Planners and Media Executive to interpret test results and translate into

•          reporting templates

•          Generate key charts/slides which demonstrate performance, test learnings and next steps

•          Identify test learnings overtime and build compelling narratives to present to Mars stakeholders

•          Ensure strong commentary that gives insight and action (not just saying what the result/trend is)

•          Oversee reporting trackers and ensure the Media Executive is keeping information up to date

•          Team Management

•          Support RAD in building the team spirit and monitor and develop team members in their role

•          Manage the Exec to ensure trackers are updated and templates are being adhered to

•          Collaborate with partnering agencies to ensure the infrastructure is effective and continuously adhered to

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