Description

Job Purpose

The Paid Social, Senior Executive is responsible for the effective management of biddable media activity. This involves building on existing strong Paid Social knowledge to manage flawless delivery of testing plans & media plans via analysis, optimisation and campaign management. The Media Activation Senior Executive will begin to develop further expertise within Paid Social; this depth of knowledge will complement the breadth of skills already attained so that the Paid Social, Senior Account Executive can begin to contribute to channel-level strategy, identifying opportunity to innovate and optimise effectively.

What we need from you

• Management of designated campaigns & accounts, including campaign pacing & campaign hygiene, as well as recommending and executing on improvements via optimisation
• Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel,  including planning, executing & evaluating tests with methodical accuracy
• Responsible for producing campaign reports, including data inputting and providing insightful commentary and strategicrecommendations for clients
• Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of bestpractice for your primary channel
• Managing campaign launches across Meta, Snapchat, Tiktok, Pinterest, etc  
• Responsible for In-flight campaign optimisation
• Providing assistance and mentoring for new starters
• Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
• Assist with internal data maintenance, issue identification and solution development that your team conducts
• Responsible for sending external RFPs to publishers

• Proven experience (1-2 years) at Account Executive level in a Digital Media or Advertising role, specifically within Paid Social
• Experience in managing biddable media accounts across multiple markets
• Experience with planning and running paid social activity on Meta, Snapchat, Tiktok, Pinterest, LinkedIn, etc,  either directly or via third-party platforms (e.g. 4C)
• Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
• Adaptable and able to flex with changes in prioritisation to meet new or changed goals (including re. developing new skills)
• Strong communication skills
• Strong organisational skills; ability to implement and adhere to and meet deadlines, and project-manage
• multiple campaigns
• Good general knowledge of (and passion for) all areas of digital marketing and media
• Proven problem-solving skills and ability to think outside of the box for creative solutions
• Proficiency in Microsoft Excel is required
• Ability to assist and support other team member