Media Executive
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Position Title: Media Executive
Location: Cairo
Reports To: Media Manager
About Essencemediacom
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Borne out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
Position Overview
The Media Executive is responsible for supporting the development and execution of media plans and campaigns. This role involves coordinating with various stakeholders, managing media schedules, and ensuring the efficient implementation of media strategies to meet campaign objectives and client needs.
Key Responsibilities:
Campaign Execution:
- Assist in the creation and execution of media plans, including the scheduling and placement of ads across various channels.
- Coordinate with media vendors and ensure timely delivery of media assets and placements.
- Monitor and manage media campaigns to ensure adherence to schedules and budgets.
Media Buying and Negotiation:
- Support the negotiation of media rates and placements with vendors, ensuring favorable terms for the agency or client.
- Maintain relationships with media vendors and assist in sourcing new opportunities and securing media buys.
Data Management and Analysis:
- Collect and analyze media performance data, providing insights and recommendations for campaign optimization.
- Prepare regular reports on media activities, including budget tracking, performance metrics, and campaign results.
Client and Stakeholder Communication:
- Act as a point of contact for clients and internal teams regarding media planning and execution.
- Prepare and present media proposals, plans, and performance reports to clients and stakeholders.
Administrative Support:
- Manage media schedules, trafficking of ads, and ensure all media materials are delivered accurately and on time.
- Maintain records of media contracts, invoices, and other relevant documentation.
Market Research:
- Assist in conducting market research to identify trends, audience insights, and competitive landscape.
- Support the development of audience profiles and target market segments based on research findings.
Campaign Optimization:
- Monitor ongoing campaigns and adjust strategies as needed to improve performance and achieve campaign goals.
- Identify and implement best practices for media planning and execution.
Industry Trends:
- Stay updated on industry trends, emerging media technologies, and best practices.
- Share knowledge and insights with the team to support innovative media solutions and strategies.
Key Skills responsibilities:
- Experience of 1 year, ideally in Media Planning, or in Advertising or Media vendors or content (Twitter, Snapchat, Shahid, DMS, Ad stream, Spotify etc..).
- Experience or good knowledge of GCC and/or North African markets.
- Holder of a bachelor's degree in marketing or advertising or media or journalism from a reputable University.
- Exceptional organizational and communication skills to work closely with and build relationships with brand managers, creative producers, and media stakeholders.
- Detail oriented and proficient at managing projects, organizing, prioritizing and structuring workload.
- Strong drive for continuous learning and research on the subject matter for personal development.