EMX I Media Planning Business DirectorApply Now
EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023 EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
This role sits in our EssenceMediacomX building on Oxford Street alongside clients including Google, ITV, Airbnb and L’Oreal.
In this role you will work across the BT Consumer account, focusing on brand activity across a variety of products including Broadband, TV and mobile.
Position/Title: Business Director - Brand
We’re looking for a highly experienced, clever planner who loves both new ideas and the craft. EE/BT is one of the biggest advertisers in the UK, so our benchmark is not work that’s merely good enough - it has to be great.
As planners we’re the conductors of the orchestra that is paid [and beyond] media. We sit at the centre and make sure everything is working together perfectly. We search for insight and intelligence so that we can build innovative media plans, owning the process and incorporating cross-channel budget allocation, in-flight cross-channel optimisation, reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns.
The Business Director will oversee media campaigns with support from more junior planners, and assist the Planning Lead in ensuring our work is bleeding-edge quality.
They will demonstrate a thorough knowledge of the overall media landscape and available research, using these to inform and communicate planning recommendations. The Business Director has oversight and responsibility for the day-to-day management of media plans, working to fulfill the client’s media strategy in the context of changing market conditions. They are responsible for ensuring investment is optimal to deliver campaign objectives, via effective planning.
We work across the EE/BT group. Although their public faces are very different, the two brands are managed very closely together. They’re one of the nation’s biggest spenders, and some of our most-loved brands. They are genuinely important to the nation with their creation and management of the UK’s connectivity networks, and we reflect that importance with how we try to help consumers and give them useful solutions in a modern world.
Team Connect is a very big team that is 100% allocated to EE, BT and Plusnet. A successful candidate can expect to work on multiple aspects of these brands.
This includes broadband, mobile, TV [TNT Sport], gaming, devices and brand-centric work such as Hope United and sponsorship activation.
This particular role is purely Brand-focused, but will entail liaison and collaboration with Performance planners.
At EMX we have separate Planning and Client Service roles. Both practices have continual client contact, but we are looking for a dedicated planner who loves the technical aspects of the role. Focus is on the best responses possible.
Competencies (specific knowledge, skills and abilities):
Required Education and Experience:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
What you can expect from EMX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s complex marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.