Performance Specialist – E-commerce
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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Job Description:
We are seeking an experienced and results-driven Performance Specialist – E-commerce to join our dynamic team. In this role, you will be responsible for planning, executing, and optimising performance marketing campaigns across key digital platforms, with a focus on driving e-commerce growth for our clients. The ideal candidate will have hands-on experience running campaigns on Google, Meta (Facebook/Instagram), and other major performance marketing platforms.
Key Responsibilities:
- Plan, execute, and optimise e-commerce performance campaigns across Google Ads, Meta platforms, and other relevant channels.
- Analyse campaign data, generate actionable insights, and provide regular performance reports to internal teams and clients.
- Develop and implement strategies to maximise ROI and achieve client KPIs, including sales, revenue, and conversion targets.
- Collaborate with internal teams, including regional, analytics, and account management, to deliver integrated and effective campaigns.
- Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
- Manage campaign budgets, ensuring efficient allocation of spend and accurate reconciliation.
- Participate in client meetings and presentations, communicating strategies, results, and recommendations clearly and confidently.
- Utilise performance marketing tools and platforms to monitor, analyse, and optimise campaigns in real time.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.
- Proven hands-on experience in running and optimising e-commerce campaigns on Google Ads, Meta (Facebook/Instagram), and other key performance platforms.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- In-depth understanding of e-commerce marketing strategies, conversion optimisation, and customer journey mapping.
- Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, etc.).
- Excellent communication and presentation skills, both written and verbal in English. Hebrew at least on conversational level.
- Ability to work independently as well as collaboratively within a diverse team environment.
- Strong project management skills with the ability to manage multiple tasks and deadlines.
- A proactive, innovative, and results-oriented approach to problem-solving.
We Offer:
- A dynamic and inclusive work environment with opportunities for career advancement.
- Access to industry-leading tools and technologies.
- Regular training and professional development opportunities.
- A culture that values creativity, diversity, and innovation.
WPP Media is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.