Associate Media Director

Media Planning, Implementation & Activation
Dubai, United Arab Emirates


About EssenceMediacom

 We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

Strategic Skills

  • Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
  • Create test and learn programmes for technology evaluation and engagement measurement to ensure we are maximizing return on investment
  • Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
  • Organise regular communication between local GroupM agencies as well as working into the wider account team in order to develop and share best practices and capabilities
  • Identify best practice techniques and tools to support campaigns and optimisation

 Regional Account Management

  • Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
  • Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
  • Develop relationships with key partners to drive incremental benefits for the client


  • Act as a regional lead to drive Ecommerce across the MENA region
  • Work with the regional teams to ensure a best-in-class approach for Ecommerce through training and support on Ecommerce projects
  • Work with the Regional and Global leads to ensure all developments in Ecommerce is being communicated to the markets
  • Develop relationships with Ecommerce partners in the region

 People Management

  • To inspire and advance the understanding and activation across all platforms working with the client and the wider account team where necessary
  • To foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams
  • Contribute towards building cross-market capabilities

 New business

  • Help to identify, develop and deliver on areas of possible business growth within existing client base, working with the Business Director and Regional Digital Director.

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