Description

EssenceMediacomX

EssenceMediacomX fuses Essence’s performance, data, analytics and creative technology

DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

Job Purpose

The Propel Media Manager is responsible for the coordination and delivery of their Social boosting programme within Google. 

They will operate as the main campaign point of contact, seconded within Google to coordinate the Propel campaigns internal and work closely with their colleagues at MFG to execute the campaigns. 

They will make use of platform knowledge and account management practices to

ensure effective management of projects to brief, schedule and budget. They will work

closely their global counterparts within Google and MFG  to coordinate campaigns at both a regional and global level. 

What we need from you:

• Responsible for effective running of designated account campaigns and weaving these into the overall cross-channel campaign strategy
• Ultimate accountability for adherence to controls and best practices across all channels in the immediate account team (with particular focus in paid social), and help to manage regional development of social best practice
• Escalating any potential conflicts between best practice and what is best for their programs
• Be the primary contact point of contact between the PMM team (Google) and agency teams (MFG) to coordinate and execute work
• Develop strong relationships with your client, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
• Share and maintain in-depth knowledge of all social platforms and bid management platforms, operating as in-house expert in your field of specialism, whilst showing a good understanding of the overall media landscape
• Oversee development of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals
• Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity
• Contribute to the wider regional social strategy,; goals, provide strategic insight to individual campaign wrap-ups
• Strong written and verbal communication skills across all platforms
• Expert organisational skills, great attention to detail
• Concrete knowledge of all areas of digital marketing and media

• Ability to implement and adhere to and meet deadlines and project manage multiple campaigns
• Excellent client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box for creative solutions
• Ability to lead and motivate team members in a positive light
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills

• Delivers results against priorities proactively with little or no senior input
• Assist in leading team through vision, values, and model leadership behaviours while championing and facilitating change in a positive manner
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
• Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction
• Foster a good working relationship across all client teams to facilitate flawless execution of plans
• Strong and effective communication across all levels
• Ability to establish and maintain effective relationships both internally and externally
• Understand when to escalate issues to Senior Client Director and senior management
• Provide awareness and recognition for jobs well done

A little bit about you…

• Proven experience at Account Manager level in a Digital Media(Social) or Advertising role
• Proven Project Management, Leadership and Management Experience or agency management experience
• Extensive Experience with planning and running large-scale paid social accounts on
• Facebook, Twitter, LinkedIn, Pinterest, Snapchat.
• Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Experience of managing social vendor relationships
• Regularly contributes to social best practices and campaign processes
• Experience with Google Analytics desirable
• Some experience with paid search, programmatic display, reservation-based buying desirable

Experience with running campaigns across multiple countries / languages