Digital Planner

Programmatic, Biddable, Paid Media & SEO
London, England


DiagramDescription automatically generated with medium confidenceLogoDescription automatically generated



Digital Planner – Sky 


If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [email protected]


At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.


Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.


Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!



Overview of role


We’re looking for a Digital specialist to work on one of the most important and exciting parts of Sky’s business – Sky Entertainment. This product area spans all of Sky’s key programming such as Gangs of London, Brassic, as well as the corporate and environmental initiative aspects of the business. The candidate should have a general understanding of the media industry, it’s workings and have a passion for digital media specifically.


Our Digital Executives are responsible for the operational delivery of the team’s output across Display and Social, meaning you will work closely with media owners, clients and third-party partners for campaign management, optimisation, reporting and reconciliation. Strategically, you will be responsible for delivering best in class campaign performance, setting up and managing social campaigns across a host of platforms, analysing performance, and ensuring the admin fundamentals within the team set our agency and client up for success.


The role will work closely with multiple day-to-day clients, such as marketing groups, social and digital specific in-house teams. Candidates will be expected to work collaboratively with all, show a real passion and expertise for the work and presenting skills are essential.



Reporting of the role


This role reports to the Digital Account Manager



3 best things about the job


  1. Delivering step changing work on one of the biggest advertisers in the UK, on one of the most exciting and innovative product areas
  2. Working with the best talent in the industry, both internally at MediaCom and externally at Sky to strive for better
  3. Opportunity to build and grow their career in a supportive, award-winning agency with a host of training and support frameworks


Measures of success


In three months, you would have:


  • Mastered the basics of the Sky account and the ways of working.
  • Taken ownership of our reporting processes.
  • Began to build relationships with internal and external stakeholders
  • Fed into response to brief presentations
  • Got involved in quarterly & campaign planning, decided partner spends / phasing.
  • Become confident at activating our Social activity.

In six months, you would have:


  • Contributed to and supported on client calls
  • Started to take more ownership for briefs and recommendations
  • Developed a strong relationship with our more junior clients. Be their go to person for anything digital
  • Delivered brilliant work to the client



Responsibilities of the role


  • Develop strong relationships with clients you have contact with, be actively engaged, personable and accessible
  • Ensure an understanding of the client’s business and competitor landscape
  • Respond to smaller briefs independently
  • Work on proposals based on media owner ideas/solutions
  • Re-working proposals based on client or planner feedback/tweaks to brief
  • Maintain strong relationships with media owners



What you will need


  • Desire to drive performance and improve efficiencies across a high spending client
  • Base understanding of digital landscape and media such as opportunities in market, media partners, how digital works in the wider media system
  • Competent in Microsoft Excel, PowerPoint and Outlook
  • Problem solving and solutions focused mind-set
  • Effective communication skills
  • A positive and passionate approach that motivates the team around you
  • Independent worker who can own and manage relationships confidently
  • Exceptional attention to detail
  • Ability to train others and encourage knowledge sharing


About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  


Share This Job