Digital Planner – Sky 

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Overview of role

We’re looking for a Digital specialist to work on one of the most important and exciting parts of Sky’s business – Sky Entertainment. This product area spans all of Sky’s key programming such as Gangs of London, Brassic, as well as the corporate and environmental initiative aspects of the business. The candidate should have a general understanding of the media industry, it’s workings and have a passion for digital media specifically.

Our Digital Executives are responsible for the operational delivery of the team’s output across Display and Social, meaning you will work closely with media owners, clients and third-party partners for campaign management, optimisation, reporting and reconciliation. Strategically, you will be responsible for delivering best in class campaign performance, setting up and managing social campaigns across a host of platforms, analysing performance, and ensuring the admin fundamentals within the team set our agency and client up for success.

The role will work closely with multiple day-to-day clients, such as marketing groups, social and digital specific in-house teams. Candidates will be expected to work collaboratively with all, show a real passion and expertise for the work and presenting skills are essential.

Reporting of the role

This role reports to the Digital Account Manager

3 best things about the job

1. Delivering step changing work on one of the biggest advertisers in the UK, on one of the most exciting and innovative product areas
2. Working with the best talent in the industry, both internally at MediaCom and externally at Sky to strive for better
3. Opportunity to build and grow their career in a supportive, award-winning agency with a host of training and support frameworks

Measures of success

In three months, you would have:

• Mastered the basics of the Sky account and the ways of working.
• Taken ownership of our reporting processes.
• Began to build relationships with internal and external stakeholders
• Fed into response to brief presentations
• Got involved in quarterly & campaign planning, decided partner spends / phasing.
• Become confident at activating our Social activity.

In six months, you would have:

Responsibilities of the role

• Develop strong relationships with clients you have contact with, be actively engaged, personable and accessible
• Ensure an understanding of the client’s business and competitor landscape
• Respond to smaller briefs independently
• Work on proposals based on media owner ideas/solutions
• Re-working proposals based on client or planner feedback/tweaks to brief
• Maintain strong relationships with media owners

What you will need

• Desire to drive performance and improve efficiencies across a high spending client
• Base understanding of digital landscape and media such as opportunities in market, media partners, how digital works in the wider media system
• Competent in Microsoft Excel, PowerPoint and Outlook
• Problem solving and solutions focused mind-set
• Effective communication skills
• A positive and passionate approach that motivates the team around you
• Independent worker who can own and manage relationships confidently
• Exceptional attention to detail
• Ability to train others and encourage knowledge sharing

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.