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Senior Business Director

Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana

Description

About EssenceMediacom: A Leading WPP Media Brand  

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact 

We are currently looking for Senior Business Director to join us. You will be responsible for Media Planning among the brands that are market leaders. You should have a well-rounded understanding of media strategy and planning.

Reporting of the role – Head of the Business   

3 best things about this job:    
  • Working on a cult brand and the global market the playfield
  • Digital core to the business, but not e-business
  • Evangelize Tech innovation to build efficiencies
         Media Planning & Strategy 
  • Work closely and in-depth with a team of Integrated planners, with the ability to guide on media planning with Platform depth
  • Strategic mindset considering audience deep dive, creating an approach note and bringing WPP Media vertical offerings while stitching the final approach/presentation to client

    Client Success
  • Understand client objectives, category/competitive trends for various product categories
  • Ability to steer client review meetings on regular basis
  • Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations

    Manage Campaign Supervision Team
  • Manage and supervise a team of campaign supervisors
  • Must know platform nuances and details to lead a team of Supervisors efficiently
  • Guide the team on regular basis for Optimization of campaigns
  • Work with the Planning team delivering time to time reports,

    Campaign and business reporting
  • Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
  • Have the foresight to tie back media delivery and reports with business objectives
  • Work on automation of reports with the automation experts in WPP Media 

    Team Management
  • Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
  • Develop and strike partnership deals with key publishers and large affiliates
In three months:     
  • Work with all constituents of integrated media eco-system under one single roof, bring them together as one offering for the client
  • Introduce digital channels across media and get the ‘optimum’ performance media mix across existing clients
  • Lead the team of planners
In six months:     
  • Learn about effectively pitching all integrated media products to clients
  • Worked with a diverse team of media buyers and planners across 360-degree media and beyond
  • Be ready to lead and deliver reviews
In 12 months:     
  • Emerged as a coveted champion and go-to person on digital marketing solutions
  • Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners       
       Skills and Experience:

  • Minimum 11-12 years in  media planning and strategizing
  • Excellent written and oral communication skills combined with outstanding presentation skills
  • Team management skills
  • Comfortable with client business metrics data and be able to use the same to craft media strategy
  • Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred
  • Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
  • Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
  • Strong interpersonal and communication skills
  • Abreast with the latest technology that will affect digital advertising
  • Worked closely with publisher partners to elevate industry standards in-line with client needs.
  • Exposure to affiliate and programmatic technologies
  • People managing skills

Life at WPP Media & Benefits  
 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)  for more information on how we process the information you provide.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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