EssenceMediacom | Director, Planning

Ho Chi Minh City, Vietnam


EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director, Planning to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting to: Business Director

3 best things about the job:
  1. An enjoyable environment that combines the best of your skills whilst at the same time being part of the largest marketing services group in the world.
  2. Working within a network of like-minded media people across agencies offering support and mentorship as you develop your career.
  3. Work diversity involves liaising with internal and external stakeholders across a range of disciplines, solving business problems for clients.
In 3 months:
  • You will need to develop a complete understanding of how the retail category works.
  • Deliver on the strategic requirements of all the brands
 In 6 months:
  • Be the first port of call for the client for any strategic guidance s/he will need
  • Initiate and deliver projects that go beyond standard comms planning
  • Make strategy base plans and manage media monies with full responsibility for the campaign
 In 12 months:
  • Make your boss redundant for any Future Group meetings where strategic decisions are being made.
Responsibilities of the role:
  • Make strategy base plans and manage media monies with full responsibility for the campaign
  • Plan and present media campaigns across multiple communication channels.
  • Consult with clients and other team members to establish and achieve specific media goals and objectives.
  • Evaluate media proposals by research. Provide necessary support in managing and optimization of traditional and online media campaigns.
  • Provide campaign reports with results, campaign conclusions, and suggested optimizations.
  • Evaluate the results of all campaigns to ensure they meet clients’ goals and to gain learning for future planning.
  • Troubleshoot media discrepancies with clients.
  • Maintain and stay current on industry news and research.
  • Develop and maintain strong relationships with clients and publishers.
  • Manage and lead a team with effective client servicing.
Join us if you have
  • 5+ years planning experience in a media agency, client-side in-house team, or media owner capacity
  • Good English skills in both verbal and written
  • Strong media background with a strategic outlook
  • Solid experience in media planning and buying across all digital/ traditional platforms, with hands-on experience in advertising technology platforms
  • Highly evolved presentation and reporting skills.
  • Experience in managing multiple work streams and integrating on large projects and teams
  • Demonstrated experience and success working in a client-facing role
  • An ability to coach, guide, and develop junior members of the team
  • A passion for data, insights, and ideation is preferred
  • Shows depth of understanding of the industry, business, brands, and consumers in client conversations.
About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About Vietnam
It’s no secret Vietnam is the fastest growing media market in the Asia Pacific. Ad spends in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and values our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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