EssenceMediaCom | Associate Director

Tokyo , Japan


The Role Objective

 This is an opportunity to work on a world class technology brand.

 The Digital Director is responsible for the day to day running of clients’ activities as to ensure its overall strategic goal, with a strong digital understanding of all channels, understanding of how digital fits into the multi-media connected system. Builds connected systems and identify opportunities to connect with other media. Develop the digital capability of our Talent both digital and non-digital.



Strategic Skills

  • Support the Client Lead by providing expertise on specialist area
  •  Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
  •  Work closely with the Client Lead and the Strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
  •  Be the custodian of your client's advertising presence on digital platforms & the go-to-person on all matters social.

Client Account Management

  • Develop strong relationships with clients, be their go to person for anything digital.
  •  Work with wider teams and outsourced partners to ensure delivery that serves the client’s needs.
  •  Anticipate the client’s needs and set up internal process to meet / exceed them
  •  Lead on relevant part of client meetings, QBRs, etc.
  • Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.

Operating and Technical Requirements

  •  Expertise in performance media platforms, including Google marketing stack, Ad serving technologies and biddable media platforms.
  •  Meticulous, detail-oriented and able to QC data and operations for accuracy and compliance
  •  Analyse data and deliver insights that adds value for future campaigns
  •  Lead briefing process and discussions with media partners.
  •  Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.
  •  Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way.
  •  Control and improve the quality of the teams’ work output.

People Management

  • Manage Planner / Media Exec to ensure campaign planning and execution (including ad operations and biddable operations) are on target and meeting client expectations.
  • Work with client and global team to implement all technologies that are required (ex: tracking, audience measuring, DSP).
  • Work collaboratively with the MediaCom and GroupM colleagues across the market to develop the capability, skills and knowledge of our digital talent
  • Be willing to train, mentor and provide direction to team members.
  • Set clear KPIs’ that focus on individual’s key behaviours and areas for improvement.
  • Flags up any serious performance issues immediately and seek help to manage them accordingly.

Other Areas

  •  Take a hands-on approach to role, with the necessary digital platform expertise to QC or troubleshoot issues around set up or tracking where necessary
  •  Stay on top of new developments in the industry and readily suggest the new technology and/or beta tests to the client.
  •  Meets regularly with media owners to them keep up to date with the latest digital trends.

Key Performance Indicators:

  • Product: outstanding plan execution & operational excellence. KPI Digital Specific KPIs
  •  Client: satisfaction, retention and growth,contributing to a high TRR score for Digital Planning. KPI TRR score
  •  People: identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team
  •  Commercial: client profitability. KPI Client profitability target
  • Personal development: positive My360 feedback from manager, peers and clients

Education, skills and behaviours

  •  5+ years experience in digital performance media planning or execution
  •  3+ years of senior experience on a similar role
  •  Strong analytical skills to identify consumer journey planning.
  • Bilingual preferred; Japanese and English; with fluency in one language and basic/business communication in the other.
  •  The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly.
  •  Demonstrable strong strategic digital planning skills and experience.
  •  Strong communicator, with evidence of being able to influence and manage senior client stakeholders
  • Results orientated, ability to work effectively to targets.

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