EssenceMediacom | Media Planning Manager
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Overview of job
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and we are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager to join us.
At GroupM , our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
EssenceMediacom is GroupM’s newest and largest agency delivering marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunities for brands and deliver truly integrated media solutions.
Composed of 10,000 people across 120 offices globally EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
The agency includes an enviable global client roster, which includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and will be responsible for more than $21bn in global media billings.
We are looking for a Manager to join the EssenceMediacom team at GroupM.
Reporting of the role
This role reports to: Client Leader
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world .
- Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem
- Where you will constantly be inspired, challenged and learn something new everyday
In this role, your goals will be:
In 3 months:
- Get an understanding of the clients e-commerce business & understand stakeholder engagement
- Complete handover & internalize brand playbooks, past & present e-commerce campaigns, best practice guidelines etc.
- POC mapping both internally and externally – manage all campaign related operations
- Support business leads and performance team on all e-commerce focused campaigns
In 6 months:
- Develop & internalize reporting formats and SLAs – streamline data requirements (internal & external) – work with 3P partners on report automation, dashboarding etc.
- Work with the e-commerce team leads & support on all campaign related operations and reporting requirements
- Achieve 100% certification on all e-commerce related platform trainings & certifications Eg: AMS (Amazon), Google, FB etc.
In 12 months:
- Work with Activation Team Lead to ensure 100% achievement of targets delivered to client
- Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level metrics – share with internal and external teams as per requirement
- Support in development of e-commerce media planning as part of the AOPs in collaboration with mainline + digital teams
Responsibilities of the role:
- Execute & Track performance of all performance led self-serve media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns
- Be the SPOC on all campaign related operations & execution for the client across relevant platforms
- This will be an individual contributor role
What you will need:
- A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated
- Having an understanding of the e-commerce ecosystem & business landscape will be a plus
- Strong understanding of the digital ad & media platforms like Amazon Search, Google, FB, etc. -hands on experience of platform, understanding on key metrics & their business implication
- Have a minimum experience of 5+ years managing e-commerce/digital campaigns for leading brands/clients across various platforms
- Past experience of working in a media/e-commerce agency having managed media commerce campaigns or performance marketing campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.
More About EssenceMediacom
"We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
For more information, visit www.Essencemediacom.com
Find us on Twitter @emglobal
Like us on Facebook at facebook.com/EssencemediacomGlobalNews
Join us on LinkedIn at linkedin.com/company/Essencemediacom "
More about GroupM Taipei
"“Power of One” is the most important core value of our Taiwan office, where GroupM and its agencies – Mindshare, Wavemaker and Mediacom thrive through teamwork and collaborations within an inclusive corporate culture. You can expect a diverse, fun and transformative work environment where one can learn and grow. In Taiwan, we are committed to shaping the next era of media where advertising works better for people. This includes the people of our organization, our clients, and our communities and market.
One of the fastest-growing and most innovative economies in Asia, Taiwan is truly one of the most livable cities in the region with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the whole APAC region. Exciting opportunities awaits you in this bustling city!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm"