Business Director
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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom: A Leading WPP Media Brand,
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
Reporting of the role
This role reports to the Strategy lead
3 best things about the job:
- You would be working in one of the most exciting agencies and leading FMCG accounts
- Scope to work on a portfolio cutting across various target audiences, markets, life-stages and media maturity
- Systematized working process
- Vertical Learning Curve
Measures of success – In 6 months:
- You would be expected to have full understanding on your portfolio of brand/s
- Understand the different stakeholders within agency and start building relationship with them.
- Drive audience first thinking on sizing, segmentation, mapping media behaviour, recommending platforms and innovations
- Correlate media investments especially on Television to sales , distribution and brand health metrics by markets to derive recommendations
- Be adept at addressing queries and creating playbooks on edit strategy, celebrity effectiveness, media partnerships, etc
- Sharing insights on overall market and key competitors; media owner ecosystem insights (Eg: implication of Jio-Hotstar merger on campaign plans)
In 12 months:
- Lead the annual planning process for our clients.
- Use GroupM tools and measurement frameworks to create approach and media investments that drive KPIs.
- Win awards in both internal and external forums on strategy
- Exclusive and first to market for GCPL including tech partnerships
- Suggesting technology solves that improve process bringing efficiency and effectiveness (Eg: dashboarding, automated reporting,etc)
Responsibilities of the role:
- Build a relationship as the client’s strategic advisor on all communication related issues related to the brand / category
- Clarify, formalize and manage client expectations on strategy on an ongoing basis.
- Supervise and lead Annual Operating Plans and Communication Review work with teams by utilizing GroupM’s research, systems and tools
Skills and Experience
- Deep expertise in FMCG planning, having practical expertise in “How Brands Grow” model of marketing.
- Excellent presentation skills – Generating case studies, independently building a client-centric perspective, ability to confidently present to senior management
- Minimum 10 years of experience in a similar set up exposure to TV planning is a must with knowledge of BARC YUMI/ TGI/GWI
- Proven track road of developing annual and TV media strategy on a top 5 advertiser in the country – preference to those having worked on brands across premium and rural hinterland
- Exposure to building and presenting to senior management on strategic and thought leadership initiatives – eg: Analytics, Big Integrated ideas, measurement frameworks, etc
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.