EssenceMediacom | Senior Project Manager

Singapore, Singapore


About MFG

Media Futures Group (MFG) is a part of EssenceMediacom, the largest agency within GroupM with 10,000 employees in 125 offices, handling close to $25bn in billings. The merger brings together the data and performance driven digital DNA of Essence with the multi-channel might of Mediacom, and MFG is its Google-focused unit, while EM clients include Coke, Airbnb, Mars, Flipkart, NBCUniversal, L'Oréal and Financial Times. 

About the role

Creative Futures is at the core of both Google and MFG and the Experience team is a digital creative shop dedicated to Google in APAC. This workstream adds a layer of digital innovation  to high priority campaigns in the region (focused in Japan, Australia and India, amongst others), and supercharged with data and tech powered creative work.

As a Senior Project Manager, you will be reporting to the Sr. Director Client Services, APAC and work very closely with the other regional Senior PMs alongside the wider Creative Futures team and the clients. Your job, in essence, is to:


  • Own the workflow - from briefing to production, delivery and post campaign
  • Timelines, costs and resources (team bandwidth and trafficking)
  • Project and stakeholder leadership - across a multiple projects, meetings, documents, and dynamics, including client communication where relevant

You will be responsible for delivering a wide variety of digital creative assets, optimized for their respective channels (e.g. desktop, tablet, mobile, digital out-of-home, social or video).

Your principal responsibility is flawless delivery. Turning concepts into reality. That means coordinating the team to produce a realistic cost estimate and project plan, formulating the specifications of the project - from scope of work through to functional specifications and beyond, managing the process and then managing creatives, designers and our vendors to ensure the end product is built to spec and on time. You will work across clients and partners in our offices in multiple locations, as well as tech and production vendors for execution. 

Of course this means being cool, calm and collected in the face of tight deadlines! And ensuring your Creative Futures team is on track to deliver. An understanding of digital media, digital creative, media measurement and the fundamentals of audience, KPIs and creative platforms and formats is important to the role, as is being meticulous with the details and professionalism across all client and internal communication.


Reporting of the role: This role reports to: Senior Director of Client Services, Creative Futures team. 


Some of the things we’d like you to do:

A self starter: You can hit the ground running and with guidance you can pick up projects quickly. You have the motivation and focus to see things through and you are proactive. 

Highly organized: You can coordinate efforts to ensure the team stays on top of all project deliverables, controlling delivery of a number of client projects across a variety of different channels. You always know the current state of a project is and what needs to happen next.

Problem solver: You can develop solutions to any number of challenges that might come your way and will frequently proactively put solutions in place to mitigate risks. 

Strong communicator: You have an ability to collaborate with and motivate internal teams to deliver to client objectives & projects, and track multiple conversations across different projects - with people in different markets. You will be liaising with clients on delivery, therefore a composed and positive style of communication is desired. 

Technical understanding and digital campaign experience: Since this role sits within an creative innovation team, sometimes you will be producing things that have not been done before - have a good understanding of related technologies as a base (e.g. ad serving, HTML, CSS), campaign production in digital channels, and a relentless desire to understand more and make things happen. 

Documentation skills: You are comfortable producing and maintaining core project documents, including briefs, plans and test scripts.

Financial rigour: Meet financial objectives by accurately tracking income to date and forecasting requirements and budgets left on projects. You’ll be accountable for ensuring timely and accurate reporting and scoping for all projects. 

Exceptional attention to detail: You have a deep sense of ownership of and commitment to curate your projects. You can spot when something isn’t right and get it sorted unprompted.

Project planning: Create and deliver project work plans as well as oversee plans made by the team. Multi-task, trouble-shoot, revise as appropriate to meet changing needs and dynamics. 

Oversee the day-to-day operational aspects of campaigns: Ensures project documents are complete, current, and appropriately stored. Work with the team to define and document questions, liaise with clients to get new requirements and explain feasibility.

Production: Work with and manage tech vendors for production of innovation creative.

Quality Assurance: Ensure highest standards of quality, reviewing work and managing feedback and amends with the client and team.

A mind for Media, a heart for Creative: Instinctively know a powerful creative idea or partnership opportunity, but also be analytical in how it will deliver on campaign metrics. Able to put together a Post Campaign Analysis for our team’s work.

A bit about yourself:


  • 9-11 years experience working in a digital creative media agency environment or consulting firm. Out of which it is essential to have at least 5-7 years of experience in core Project Management coupled with expertise as a Creative Producer / Account Manager 
  • You have a solid understanding of project management methodologies, and can share how you’ve used them to deliver complex projects in cross-functional teams
  • Demonstrable experience of building and maintaining client relationships and ability to manage multiple internal and external stakeholders
  • Proven experience of delivering creative digital campaigns across display, social and online video, amongst others
  • Proactive, professional, a leader in her/his own right, who’s always open to learn
  • Desired - Experience of working with project management tools such as Trello, Harvest, Asana, Microsoft Project etc.
  • Desired - Knowledge of creative software such as Adobe CC, AI, etc.
  • Desired - Experience of working with ad serving technologies such as Google Marketing Platform, DV360, etc., as well as tools like Brandwatch, etc.
  • Experience of working in the technology or entertainment sectors
  • Can do attitude, with the ability to multi-task
  • A good human being, with consideration for the team and our stakeholders, bringing a sincere team-player attitude to work every day

Best things about the job:


  • You will experience working in a truly dynamic and rapidly changing media industry along with business thinking and broader client / account management 
  • You will get the opportunity to work with and make an impact on leaders from Google in multiple markets
  • Be part of a fun, challenging environment where creativity adds magic to media logic
  • EssenceMediacom is GroupM’s largest network, with lots of opportunities & learning

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.





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