Description

Overview of job
EssenceMediacom is seeking a motivated Media Planning Executive to handle one of our biggest key clients. As a Media Planning Executive, you will be the key point of contact between clients and the EssenceMediaCom team, ensuring excellences on planning/executions and real time visibility on all activities across the region and local markets.  

About the role

Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

 

Some of the things we'd like you to do:

·        Audience research in syndicated and 1st party data sources

·        Creative spec management

·        Support in the creation of tactical plan presentation and the actual media plan

·        Oversee the successful launch of campaigns using the “Launch Tracker”

·        QA of media plan set up conducted by various Activation team members

·        Collate commentary on media performance and conduct first review on quality

·        Adherence to team quality standard for reporting template and delivery

·        Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention

·        Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members

·        Use understanding of campaign performance to contribute content to campaign wrap-up presentations

 

A bit about yourself:

·        At least 1 years experience in digital media, advertising, marketing

·        Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

·        Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)

·        Strong organizational skills with a keen ability to prioritize and multitask.

·        Proven problem solving skills and ability to think outside of the box 

·        Ability to work independently and collaborate in a team environment

·        Detail oriented and responsive, deadline-driven with strong reasoning skills

About EssenceMediaCom  

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About GroupM Singapore 

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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