Marketplace Manager
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Overview of the role
Media Solutions & Investment are responsible for managing or performing work associated
with different aspects of television, film, and online media operations. Activities include
managing advertising operations for media; planning and organising publication operations;
managing scheduling and broadcasting operations; and internet content channel planning
and operations.
In your role you will be responsible for negotiating and purchasing of media. Activities include
plan development and investment maintenance; working with Strategy & Planning to
develop recommendations for client campaigns; tracking all aspects of campaign (i.e.
authorisations, specifications, reports, buy changes, etc.); collaborating with Insights team on
reporting and analysis to benchmark and value reporting; and managing relationships with
media partners.
With our deep industry expertise, we navigate the ever-changing media landscape to
create meaningful connections. Our commitment to transparency and accountability drives
best-in-class results for our clients. Leveraging our exceptional relationships to keep our finger
on the pulse of all things Media.
Key Relationships
Media Owners: Establish strong relationships with our media partners at a Sales Executive and
Assistant level.
Clients & External: Establish a deep understanding of our client’s business to develop strong
relationships with key external contacts. (Eg. clients, auditors, creative, verification partners).
Stakeholders Internal Departments: Collaborate closely with your client team, including client
leads, comms planners, strategy leads the Marketplace team and other agency and group
departments to manage expectations and collectively deliver the strongest outcomes for
clients.
Role responsibilities
- Oversee the delivery of best-in-class campaigns, in line with all planned parameters, in an efficient, effective, compliant, and future facing way, in line with Marketplace best practice.
- Maintain an in-depth knowledge of the media landscape, able to articulate and train others on core media principles and the capabilities of each media touchpoint.
- Identify and lead product innovation opportunities for your clients and with your teams.
- Lead non-biddable projects across your client remit, working collaboratively with stakeholders to define and deliver success.
- Engage with internal product teams including GroupM proprietary solutions teams to ensure you have a robust understanding about their offerings and relevance to our clients and can clearly articulate the benefits of their inclusion.
- Responsible for ensuring all financial and compliance processes are followed by you and your team, with 100% accuracy.
- Lead initiatives to improve both agency and client capabilities, working across vendors and partners to achieve success. Seek to find, communicate, and implement improvements in all aspects of the role. When required, a strict adherence to buying commitments that have client contract association.
- Support the planning team in the development of strong media plans that meet client objectives and KPIs.
- Support Associate Director and/or Director on investment decisions, audits, negotiations, and forecasting.
- Strengthen your skills of media planning principles, including agency practices and philosophies.
- Maintain an in-depth understanding of client challenges, objectives & initiatives, and be able to clearly articulate these to your team and your media partners.
- Works with the Associate Director/Director to develop best in market media strategies by analysing client/media/consumer data, defining the target audiences & setting communication goals
The experience you will need to perform this role
• Advanced practical knowledge of media landscapes
• Relevant experience in Media or Marketing
• Experience managing a direct report
• Demonstrates understanding of basic marketing principles and broader challenges impacting clients business and marketing initiatives, & can identify how media can deliver solutions
• Able to identify when specialist teams are required to help develop media solutions, pro-actively engages them and works collaboratively to deliver the best work
• Undertake audience analysis providing a deep understanding of media usage, behaviours & preferences, identifying key actionable insights used to inform media strategy
• Acts as an expert on the client's business/industry/competitors/key drivers/environment, helping to provide innovative strategic insights and identify opportunity areas.
Apply now and send your CV via the link!