Field Marketing Manager - West Coast

Marketing United States


The Field marketing manager will build regional marketing plans that align corporate demand generation programs and the budgets, capabilities, and skills of our top partners to scale the pipeline. This role must have a bias towards action and use data to make decisions. 

Collaboration with field sales leaders is critical.  While global campaigns will deliver pipeline, this role is accountable for local execution to make up the difference and exceed pipeline coverage targets for the region.  The field marketing manager must provide feedback to the corporate campaign leaders to guide those programs to maximize pipeline creation in the region and has the authority to accept or decline if/when global programs land in the region.

While this role has an impact across all regional marketing initiatives, the key area of orchestration this role will lead is for account-based marketing with target accounts and customers.  Working hand in hand with the business development team, the field marketing manager will be integral to the execution of account plans and engagement cadences.

  • Accountable for pipeline coverage in the Field Marketing Manager’s region; while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met
  • Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders
  • Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel
  • Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region
  • With the support of a global partner marketing strategy, build a local partner execution plan to build a pipeline at scale
  • Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience
  • Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience
  • Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Episerver
  • Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts
  • Support AM/CSM activities in the region that are informed by our customer marketing strategy
  • Leverage global content to deliver a local social media engagement plan
  • Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders
  • Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals
  • Able to travel when required (<10-20%)
Knowledge Requirement and Experience:
  • 3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans
  • Excellent collaboration skills and ability to influence and motivate team members that don’t report to you
  • Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment
  • Ability to easily transition from high-level strategic thinking to creative and detailed execution
  • Ability to manage time and multiple priorities with a variety of internal and external stakeholders
  • Highly motivated self-starter who thrives on working in a complex and rapidly evolving business
  • Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences
  • Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority
Educational Requirements:
  • College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus
  • Education or equivalent experience in digital marketing
  • You are structured and process-focused
  • Outstanding communication skills verbally and in writing