Digital Content Strategist (Freelance)

Creative Technology United States


Description

Role overview:

Digital Content Strategy will live within the Creative Technology department, under the guidance of the Director of Experience Design. The Digital Content Strategist will primarily focus on B2C and B2B websites.


Our digital strategist should be relentlessly obsessed with relevance: synthesizing research to discover content opportunities, developing and designing strategic content strategies, and executing programs that resonate so effectively with the target audience they exceed business KPIs and drive measurable results. 


Their expertise stretches across right and left brain thinking, whether it’s discovering an insight/human truth to inform content strategies, ideating a first-in-category editorial piece, churning on a news cycle or digging into analytics platforms to glean a new insight about how last month’s editorial calendar performed. This role will move fast, collaborate quickly, and use every available resource. They are experts in news trends, industry conversation, the latest media publications and new content formats.



The Digital Strategist will be responsible for:

  • Day-to-day strategic leadership for end-to-end client content programs (blog, content hub, article, video, lead-generation, email newsletter etc.) 
  • Executing and building on the strategic vision of a content program including:
    • Strategy: applying brand KPIs to content outcomes, partnering with senior leadership to identify, design and optimize content programs that drive business results
    • Creative: creative ideation, content briefing, editorial oversight and editing, visual content consultation, and publishing strategy
    • Analytics: synthesizing content metrics and ideating creative solutions to identify and exceed KPIs from data sources like Google Analytics, Moz, Google Search Console, Adobe.
  • Collaborating with internal agency partners to achieve client content platform goals including Analytics, Research, Brand Strategy, Creative (Art, Copy), UX and Web Development. 
  • Serving as client-facing lead for content programs
  • Fluency in website operations and analytics preferred
  • Contributing to, and owning, work streams within content strategy, including editorial playbooks, strategic planning (editorial calendars, quarterly planning, etc.)
  • Identifying, communicating and strategically adapting programs to trends in the space, including content marketing, trends related to client business vertical, media, etc. Developing client-facing and internal decks, including storytelling, strategic development and communicating complex ideas
  • Google Analytics certified, preferred. Other certifications like HubSpot Inbound, Google AdWords, General Assembly, SEMRush, AhRefs, Mozetc.


Valued Behaviors:


Leadership

  • Plays a lead role in team and client meetings
  • Able to prioritize work and manage through change

Collaboration

  • Diplomatically manages feedback from various team members and perspectives
  • Strong communication skills to ensure team has what is needed to be successful
  • Enjoys working with different people who bring new ideas to the table

Accountability for Results

  • Experience managing projects and deliverables with little oversight
  • Can maintain momentum on projects and deliverables when priorities change and circumstances get demanding
  • Ingenuity that provides new thinking and ideas for the team to deliver great work

Desired Experience:

  • 6+ years of experience in branded content publishing, editorial strategy, content marketing. 2+ years in an agency environment preferred
  • Bachelor’s degree in English, communications, journalism or related field preferred but not required