Connections Planner - Verizon Brand

Strategy Greenville, South Carolina


Description

The Connections Planner is an important component of any campaign or initiative, helping to define channels that best serve the target audience, the brand and the idea. A Connections Planner must be able to think and act strategically, stay on the pulse of competitive and social media activities as well as industry trends. With a focus on supporting and growing social media B2B clients, this role will collaborate across B2B social media functions within EP+Co through management of social accounts and insight generation around social strategies and activations.

 

Responsibilities:

  • Inspire internal and client teams with how social channels can be used creatively to bring ideas to life
  • Use data and analytics to develop detailed learnings to communicate growth and opportunities to clients and internal teams
  • Develop strong insights based on deep understanding of social tactics, channel opportunities and consumer behaviors
  • Assist in the social media planning process, working with creative, account and brand planning teammates to develop an integrated marketing plan that supports the creative idea and delivers on client expectations
  • Develop plans to engage and re-engage targets toward a business goal
  • Work with brand planners to ensure understanding of brand objectives, research, and creative platforms so you can create inspiring digital and social creative briefs that work across communications channels
  • Produce cohesive strategies that bring success to campaigns, including channel roles, best practices, consumer journeys and execution guidelines

 

Qualifications:

  • 3-4 years of relevant experience, ideally with a previous role of junior to mid-level strategist. Agency experience is a plus.
  • B2B experience preferred
  • Expert in social media platforms and best practices
  • Strong analytical skills and a passion for leveraging data for detailed creative insights. Ideally, social media and web analytics experience
  • Ability to lead a room or remote audience through a presentation that influences others not just to accept, but rally behind a great idea or point of view
  • A passion for culture, trends and motivations in consumer behavior which inform and impact channel strategies
  • Digitally and socially sophisticated. Able to operate with ease across channels
  • Excellent communication skills (verbal and written)
  • Attention to detail, organization, and time management
  • Kindness, self-motivation, entrepreneurship, and innovative thinking are important personal characteristics that will make a difference.