Connections Planner

Strategy Greenville, South Carolina United States


Description

Connections Planner - Social and Influencer Marketing Specialist

The Connections Planner is an important component of any campaign or initiative, helping to define channels that best serve the target audience, the brand, and the idea.

We’re looking for someone with a combination of skills - you must be able to think and act strategically, assessing the big picture while also staying on the pulse of competitive and social media activities and industry trends. With a focus on supporting and growing social media and influencer marketing clients, this role will collaborate across social media functions within EP+Co through management of social accounts and influencer management responsibilities on behalf of brands. 

At EP+Co, we are a team of doers. In this role, you will be an integral part of campaigns, participating in strategy development, using research and your expertise to determine channel strategies and tactical functions. You will also be hands on with social media handle management and influencer campaign management.

 

Responsibilities:

  • Assist in the social media and influencer planning process, working with creative, account, and brand planning teammates to develop an integrated marketing plan (including channel roles, best practices, consumer journeys, competitive audits, and execution guidelines) that supports the creative idea and delivers on client expectations
  • Develop social media creative briefs that inspire internal and client teams with how social channels can be used creatively to bring ideas to life
  • Curate social media and influencer goals that maximize reach and exposure across platforms to elevate brand share of voice 
  • Execute influencer campaigns from beginning to end - including audience research, brief development for creatives and influencers, influencer identification and vetting, pitching opportunities to influencers, negotiating and contracting, brand safety monitoring, content tracking of placements, and KPI reporting. 
  • Responsible for identifying and maintaining an internal database of influencer relationships, nurturing and scaling partnerships over time across all social channels
  • Use data and analytics to develop detailed learnings to communicate growth and opportunities to clients and internal teams
    • Track and analyze influencer and social content performance based on outreach, content KPIs, and conversion rates to estimate ROI and insights for future campaign optimizations
  • Develop strong insights based on deep understanding of social tactics, channel opportunities, and consumer behaviors
  • Stay up-to-date as an expert on best practices, platform updates, and trends for both social media and influencer marketing

 

Qualifications:

  • 2-4 years of relevant experience, ideally with a previous role of junior to mid-level influencer manager or strategist. Agency experience is a plus.
  • Experience in developing successful social media strategies and creative briefs that answer client priorities and inspire creative execution 
  • Experience in developing and managing successful, results-driven influencer marketing campaigns - including influencer identification, outreach, permissions, negotiations, monitoring, and reporting.
  • Passion for developing meaningful influencer relationships that result in authentic content narratives designed to drive brand results
  • Strong analytical skills and a passion for leveraging research and data for detailed social media and influencer creative insights. 
  • A self-starter with a passion for culture, trends, and motivations in consumer behavior which inform and impact social strategies. You scroll social media in your spare time, avidly consume content by creators and brands, and are the love diving into the latest viral trend.
  • Digitally and socially sophisticated. Able to operate with ease across channels
  • Excellent communication skills (verbal and written)
  • Ability to lead a room or remote audience through a presentation that influences others not just to accept, but rally behind a great idea or point of view
  • Excellent time management skills, attention to detail, and enjoys working in a fast-paced environment
  • Kindness, self-motivation, entrepreneurship, and innovative thinking are important personal characteristics that will make a difference.