VP, Planning Director

Strategy Greenville, South Carolina United States


We are looking for a creatively ambitious Planning Director who can move fluidly between intuition and rigor to solve complex marketing problems.

Planners don't just understand the consumers – they influence them. They're constantly identifying opportunities to engage and motivate customers during their journey, while also developing strategies that inform winning ideas. Their ability to develop brands that excel in purpose, positioning, and personality is remarkable.

In this role, you’ll be responsible for using experienced account planning techniques and the latest and most innovative methods for obtaining customer insight. Nothing beats a good idea. And every day we come to work to think more of them into existence to help our clients dominate the noisiest of categories.


  • Represents the client’s customers in client meetings and presents research/strategy findings.
  • Works as a fully integrated member of the client’s designated team with particular close cooperation with account service.
  • Provides leadership and guidance for other team members on branding initiatives.
  • Crafts creative briefs and provides clear persuasive briefings to creatives.
  • Recommends and implements research that will aid in the consumer insight gathering and strategic process.
  • Manages primary research specialists and provides clear specifications for actionable, relevant research to the team and client.
  • Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.
  • Monitors and interprets cultural and social trends relevant to the client’s business.
  • Hires, manages, develops, and promotes team members.
  • Participates in new business development.


  • Minimum of a Bachelor’s degree, MBA or equivalent business experience preferred.
  • At least 6 years of work experience in an advertising agency in a related area, including at least 3 - 4 years in account planning required.
  • Integrated planning experience and/or depth in digital channels
  • Excellent communication ability: Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data. Ability to write research reports, presentations, white papers and general business correspondence. Ability to effectively present research results to customers, clients and other employees of the organization
  • Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
  • Have an entrepreneurial / investigative bend of mind
  • Be able to: find patterns in chaos, separate the important from the trivial and form an educated opinion and defend it.

 Characteristics of Candidate Likely to Succeed in this Role

  • A self-starter who has enough experience to see a project from start to finish with little to moderate supervision.
  • Has innate curiosity and aptitude to learn about any topic that arises in the Client’s business.
  • Is a tactful and sincere collaborator who solicits and welcomes ideas from anyone.
  • Has the dedication to go above and beyond to deliver quality product and service.
  • Has comfort working in an unstructured environment.
  • Desires to be part of a creative environment, and is excited to be part of not only the creative process, but also client management.