Lifecycle Marketing Lead

Marketing Bangalore, India


Description

 

 

Role Title

Lifecycle Marketing Manager

Function

Marketing

Reports To

Sr. Manager Digital Marketing

Location

Bangalore

 

MISSION AND SCOPE

 

WHY THE ROLE EXISTS

At Enphase, we are looking for a passionate Lifecycle Marketing Manager to help nurture and re-target leads channeled through acquisition marketing efforts. This role will be responsible for planning, developing, launching, and measuring targeted email and other push campaigns to help engage, nurture and re-engage B2C leads generated via paid and organic channels from Enphase.com. Increasing through-put of marketing dollars already being spent will be the key focus of the lifecycle marketing manager.

 

 

SCOPE OF RESPONSIBILITY

  • Own the customer journey after initial acquisition (form-fill based lead generation)
  • Drive more leads by retargeting and re-engaging not-qualified, not-converted leads
  • Utilize a multi-channel approach to drive prospects down the funnel. Focus will be on email marketing
  • Hands-on set-up and implementation of campaigns in SFMC and any other tools Enphase could utilize to send emails, push notifications, SMS, etc.
  • Write compelling copy and work closely with creative team to develop creatives for campaign assets like emails and messages
  • A/B test to optimize the campaigns set up
  • Exploring and setting up other channels towards driving efficiencies in the marketing funnel

 

QUALIFICATIONS AND EXPERIENCE

  • Graduate/MBA 4-6 years of hands-on experience in CRM and email marketing
  • Proven experience in using CRM automation tools and building customer journeys
  • Data-driven with a highly analytical “test and learn” mindset
  • Strong written and verbal communication. Copy-writing skills are a plus
  • Ability to collaborate across stakeholders
  • High ownership and ability to work with minimal supervision

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Enphase

 

GET READY FOR THE FUTURE OF ENERGY

Our Vision:

World’s best software-defined home energy solutions company

 

 

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