Marketing Outreach Coordinator

Marketing and Advertising Meriden, Connecticut Meriden, Connecticut


Description

Eastern Mountain Sports / Bob’s Stores is looking for a Marketing Outreach Coordinator to support, develop, and maintain all marketing outreach initiatives.

The MOC will report to the Brand Manager and will be a key player working cross functionally with the Content, Brand & Marketing teams. Our Outreach programs need an organized initiative-taker that can organize and administer them effectively. If being the driving force behind the grassroots marketing vehicle for both companies, proving ROI, coordinating with third party vendors, and spearheading multiple projects simultaneously gets you excited, then THIS is the opportunity for you.

Responsibilities 

  • Implement, manage, and oversee ambassador & influencer marketing strategies (IRM), growth tracking & ROI
  • Work cross-functionally with content, marketing, product, and stores teams to support marketing strategy and digital campaigns
  • Direct outreach to college and community marketing programs for both brands
  • Administer internship program internally across both brands
  • Develop employee marketing programs, contests, engagement & activation
  • PR support (media outlets/promotions) and event assistance (some travel required)
  • Paid media testing support (social, segmentation & testing, shopping ads & analytics)
  • Additional support for senior marketing staff in all areas of marketing as called upon

Preferred Qualifications

  • 1+ years’ experience with social platforms.
  • Strong written and verbal communication skills to articulate clearly with various departments as well as vendors and contractors.
  • Excellent interpersonal skills for representing the Company in public, during media events and product launches, product demonstrations and while participating at trade shows.
  • Project management experience and time-management skills for managing time-sensitive projects simultaneously.
  • Good computer skills for generating reports and viewing metrics, extracting data, and sharing this information with other team members in project updates.
  • Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design being helpful. 
  • Bachelor’s Degree in Marketing or related field.

 

Here is what we offer you!

We are committed to providing a diverse benefits package designed with options to help satisfy all the health care needs of our associates and their families. Some of our best benefits come with our culture. We’re fun! We’re fast! We’re casual!

 

Our benefits package includes:

  • Medical, dental and vision plans
  • Group term life insurance – Company paid
  • Short-Term Disability – Company paid
  • Long-Term Disability – Company paid
  • 401(k) savings plan
  • Paid holidays
  • Paid vacation days
  • Paid sick time
  • Flexible Spending Accounts
  • Health Savings Account
  • Employee Assistance Program
  • Voluntary benefits such as Pet Insurance, Identity Theft and Accident Coverage

 

We are an equal opportunity employer. We know that the more diverse our workplace is, the more creativity and perspective we will have as a company. We offer a dynamic career opportunities and generous employee discounts.