App Designer



An App Designer is accountable for the design of employee apps from a blank canvas to a full-functioning, user-friendly app for clients of various degrees of size and complexity. The App Designer is responsible for all aspects of the app build including interpreting the clients’ levels of benefit plans and creating a communication plan within the build of an app. During the creation and ongoing maintenance of a client’s app, the App Designer collaborates with internal teams of Digital Strategy, Design, Technology, and Localization. The App Designer’s focus is to create custom branded apps for end users that drive client goals. The App Designer role requires a strong benefits knowledge and project management background.


  • Ability to learn a proprietary code free platform to design custom branded, employee engagement apps for end users that drive client goals
  • Extensive knowledge in design and style guides
  • Strong knowledge of employee benefits
  • Manage the app build and app update processes and timelines of multiple client projects
  • Cooperate with cross-functional members of the team to ensure proper completion of work as it relates to the goals of the project or task at hand
  • Display initiative and flexibility in a fast-paced environment, working within set deadlines
  • Create and manage app updates and client new build projects assigned
  • Ensure the quality delivery of all builds including content, imagery, and layout
  • Able to present designs and gather client and peer feedback
  • Ensure the appropriate integration between the App Design, Design, and Digital Strategy Teams, communicating design recommendations (to be shared with clients)
  • Manage client resource needs and escalate staffing shortages to the Director
  • Manage clients satisfaction in conjunction with the Implementation Manager and Digital Strategist
  • Responsible for ensuring that the testing of all new portal functionality
  • Review and ensure that the client apps are available by the app submission and launch dates
  • Must know Adobe



  • Participate in Business Development Activities, such as client demos and app page templates/experiences
  • Participate in prospective employee interviews
  • Must maintain HIPAA certification



  • Strong knowledge of employee benefits, and able to interpret a client’s benefit guides and plans
  • Creative design mind
  • Quality assurance efficiency with attention to detail
  • Team motivator with solid interpersonal communication skills
  • Excellent written and verbal communication skills
  • Strong organizational skills
  • Apple software, Adobe, and MS Office suite skills
  • Continuous improvement and teamwork mindset
  • Proven ability to establish a build plan and able to manage to it in order to meet deadlines
  • Proactive in working and resolving conflicts among team members
  • Proficient in coaching others
  • People-first mindset
  • Be helpful/supportive/collaborative
  • Be self-motivated and able to work remote / independent
  • Be flexible and maintain a work-life balance – know how to prioritize your work for maximum impact
  • Be dedicated to continuous learning and proactive skill acquisition
  • Problem-solving mindset


  • Bachelor’s degree preferred but not required
  • Understanding of health and welfare benefits
  • Must know image software systems, preferably Adobe
  • Knowledge of project management tools, preferably Asana



  • Ability to travel on as needed basis (up to 5%)
  • Must be available outside of core business hours on as needed basis, particularly during open enrollment season


Disclaimer: Managers have the right to assign or redesign the responsibilities of the above mentioned job description without notice and at any time.

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