Sr. Partner Marketing Manager
Ekata provides global identity verification via enterprise-grade APIs and a SaaS solution. Our product suite is powered by Ekata Identity Engine, the first and only cross-border identity engine of its kind. It uses complex machine learning algorithms across the five consumer attributes of email, phone, name, physical address, and IP to derive unique data links and features from billions of real-time transactions within our customer network and the globally sourced data of our graph. Businesses around the world including Alipay, Stripe, Airbnb, and Microsoft leverage our solutions to approve more good transactions, reduce friction, and find fraud.
Ekata is looking for a high-performing Sr. Partner Marketing Manager, to join our growing global marketing team. This role is based in our Seattle HQ, yet responsible for supporting our global partnership teams across EMEA, APAC, North America and LATAM. We are looking for a dedicated partner marketer who will make a visible impact on relationships within our global partner ecosystem to accelerate pipeline and revenue growth through partner programs. The role owns all aspects of the business partner marketing strategy, including planning, creating co-marketing plans, communicating, and ensuring quality execution of the plans. You will work closely with the global Partner team, the rest of the global Marketing team, Account Services, Industry SMEs, and the business and marketing contacts at the partners. This will require you to be an extremely strong, effective collaborator and communicator working across key stakeholders to drive outcomes and alignment. In this role you will have to think and act both strategically and tactically and leverage both your analytical and creative talents. The ideal candidate will be able to hold their own with executives, be a self-starter, comfortable with ambiguity and passionate about proving the power of partner marketing.
In the Sr. Partner Marketing Manager role you will:
Build, own and iterate on all aspects of partner marketing including planning, messaging, collateral, campaigns, training, and plan execution for all three key categories of ownership (direct to the partner, joint-partner teaming, and needs for partner’s end customers)
Launch a team-wide partner engagement framework to leverage to build scale and repeatability with strategic and growth partnerships
Develop partner marketing playbooks to scale campaigns and test marketing success.
Own the marketing relationships with our channel partners’ marketing counterparts to
establish tight relationships that lead to more joint opportunities
Directly influence and drive partner marketing programs for partner retention and growth across all regions and industry segments.
Work with demand generation, product marketing and corporate communications teams to plan and execute partner campaigns, events, co-marketing opportunities and other promotional events
Develop and consistently report out on partner marketing engagement, enablement, and performance metrics - using tools such Salesforce, Tableau, Google Analytics, and other data to inform decisions
Scope, build and maintain a partner portal
Our ideal Sr. Partner Marketing Manager will have:
BA/BS degree in marketing, communication, or equivalent experience
8+ years of channel product marketing experience in a global B2B software or technology environment
Experience building and growing relationships with internal and external partners
Able to develop partner marketing strategies and frameworks, but also to drive the execution of strategies
Excel at cross-group collaboration, creative thinking, problem solving and have strong bias for action
Project management skills; multi-tasker able to meet deadlines and build stakeholder relationships despite ambiguous or shifting requirements
Ability to translate complex technical concepts into simple, clear and compelling language
Exceptional written and oral communication skills, including preparation and delivery of presentations.
Up to 35% travel
Experience in data management or fraud management industries
Marketplaces partner programs and enablement experience
Unwavering in our pursuit of standardizing global identity data, we are approachable, real people that genuinely care about the success of those we partner with. With a commitment to service, innovation, and ownership, Ekata is a dynamic place to work for folks who want to make an impact on a global scale. We provide learning & development opportunities for each employee and promote work-life flexibility through self-managed time off. Headquartered in downtown Seattle, Ekata is growing internationally with offices in Budapest, Amsterdam, and Singapore.
To learn more about the experience of working at Ekata, visit: https://ekata.com/careers/.
Ekata prides itself on celebrating diversity, inclusivity, and being an equal-opportunity employer.