B2B Email Marketing Manager
Description
Statement of Work:
B2B Email Marketing Manager
Overview
The B2B Email Marketing Manager will be responsible for developing, implementing, and optimizing email marketing campaigns to support our company's business goals. This role will manage all aspects of our B2B email marketing efforts on a day-to-day basis.
Key Responsibilities
● Collaborate on and execute email campaigns aligned with overall business objectives to meet quarterly digital marketing targets
● Collaborate with Integrated Marketing, MOPs, and Digital Marketing management to align email efforts with broader marketing initiatives
● Monitor, report on, and optimize as needed existing prospect nurture campaigns per industry vertical
● Review email copy from Copywriting agency, but also occasionally write compelling email copy to drive engagement
● Create emails with approved copy in Stensul, our email creation tool
● Create Email campaign requests for MOPs execution, including list requests, in Asana, monitoring progress against deadlines
● Work with MOPs to get email performance reports
● Monitor, analyze, and report on key email marketing metrics and KPIs
● Conduct A/B testing to optimize email performance
● Ensure compliance with email marketing regulations and best practices
● Manage the email marketing calendar and content production schedule
● Maintain nurture inventory
Reporting Deliverables
● Weekly email campaign performance reports (from Marketo)
● Weekly reporting for Digital Marketing update to senior staff
● Daily/weekly monitoring of progress against targets
● Quarterly review of email marketing strategy and goals
Requirements
● Proven experience in B2B email marketing
● Proficiency with email marketing platforms (Marketo preferred)
● Experience with Salesforce and Tableau preferred
● Data analysis and reporting capabilities
● Knowledge of B2B email marketing best practices and regulations
● Experience managing a demand generation channel (email) to quarterly targets a plus
By fulfilling these responsibilities, the B2B Email Marketing Manager will help drive engagement, nurture leads, and ultimately increase conversions through effective email marketing campaigns