Manager / Sr. Marketing Automation Manager

Marketing Remote, United States


Description

Egnyte is growing at an explosive pace by every measure - revenues, people, innovation, and customers. Led by Vineet Jain, top-ranked CEO by The Software Report, our unique culture makes Egnyte an awesome place to work. We are expanding teams across the organization. If you are motivated by delivering amazing business value, come join us at Egnyte!

The Marketing Automation Manager will own marketing lead and opportunity analytics that influences many teams across Egnyte. This person will be responsible for the oversight of day-to-day activities, as well as taking on strategic initiatives and projects in helping maintain and evolve the team’s role within the Marketing department and beyond. The role will focus on the flawless execution of day-to-day operations, architecture of automation campaigns, email segmentation and deployment, and forward-thinking strategic projects. The role requires excellent organizational skills, as well as a strong eye for detail. You will report on pipeline and campaign performance, measure ROI, optimize for efficiency and identify any leakage across the marketing and sales funnel.

What You’ll Do (but is not limited to)

  • Go-to resource for the technical implementation of a complex email program with lifecycle campaigns, batched adhoc sends, and personalized nurture tracks
  • Build and constantly improve the company’s email marketing strategy, test plans, and overall program development while creating new flows, and nurture campaigns for prospects and customers
  • Manage prospect and customer database including creating and updating lists, segmenting data and list hygiene
  • Set up, testing, execution and reporting on Marketo-based campaigns (including landing pages, forms, and reports) for lead management, lead nurturing and lead scoring
  • Translate analytics into clear and actionable recommendations to drive qualified traffic and hone-in on revenue-building activity
  • Work with designers and developers to create web pages, landing pages, and emails and define A/B testing to optimize performance
  • Deploying global campaigns on time, to the correct audience, without any functionality errors
  • Take on strategic projects involving multiple systems or teams

Your Qualifications 

  • Demonstrated success executing marketing campaigns with expertise using Marketo including database management, building nurture programs, smart-list development, setup, testing, launching and scoring of campaigns & programs, and reporting on campaign analytics
  • Marketo certification is preferable, SFDC experience or SQL experience is a plus
  • Excellent writing skills, specifically copywriting targeted at the B2B buyer
  • Flexible & adaptable with the ability to work under pressure, to juggle multiple projects and requests, and to meet deadlines with close attention to detail and minimal guidance
  • Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests
  • Knowledge about email compliance (CAN-SPAM, GDPR, CASL)

Our Benefits

  • Competitive salaries & Stock Options
  • Comprehensive benefits for you and your family (low premiums and deductibles!)
  • Medical, Dental, Vision, Life, Disability, Employee Assistance Program, FSA, HAS, and Commuter/Parking benefits
  • Fully paid premiums for life insurance (up to 2x your salary) / AD&D and the option to enroll in Voluntary Life Insurance
  • Pet Plan-- Enroll in discounted Pet Insurance & Perkspot – Discount program available for entertainment, services, shopping & travel
  • Global Travel – Medical benefits to cover any employees traveling out of the United States on a work-related trip
  • Flexible hours and responsible time off
  • Emotion & Physical Wellness – Free access to emotional and physical wellness apps including Spring Health, Headspace, Aaptiv, Ginger, and Physera
  • Gym, cell phone, and commute reimbursement
  • Healthy lunches, breakfast, and bottomless snacks and beverages
  • 401(k) Retirement Plan (Traditional and Roth)
  • Board Games --you name it, we got it! Take a break and get to know other Egnyters!
  • SoFi online financial services: Pay off debt sooner, invest in your future, or refinance your mortgage – all in one app
  • FREE Egnyte lifetime membership

 

Equal Opportunity Employment

Egnyte is an equal opportunity employer and values diversity at our company. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

 

About Egnyte

In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com