Demand Generation Copywriter

Marketing Mumbai, India


Title - Demand Generation Copywriter

Location – Mumbai, India


Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 17,000 customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

  • Invested Relationships
  • Fiscal Prudence
  • Candid Conversations


Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 17,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit


Egnyte is looking for a Demand Generation Copywriter to write American English direct response copy that supports our goals to convert prospects to sales opportunities and to help improve the effectiveness of our digital marketing campaigns. The ideal candidate will have a passion for writing and possess strong written communication skills.

The Demand Gen Copywriter role includes writing for all types of demand gen campaigns including but not limited to: Email (to promote such things as content, webinars, and events), Campaign Landing Pages, Social Cards, Social Post Copy, SEM campaign copy, SEO pages and Sales Outreach emails.  You will report to the Director of Integrated Marketing to develop end-to-end campaign copy for Horizontal, AEC (Architecture, Engineering and Construction) and Life Sciences vertical campaigns.


  • Lifecycle Nurture Emails - approximately 6-8 emails per month for Horizontal, AEC and Life Sciences vertical campaigns. These emails will be written for non-customers who are at different stages of the marketing funnel with the goal to increase clickthrough rate.
  • Webinars - pre and post webinar event emails (approx. 7 emails per webinar) for both live and on demand webinars (approx. 3 per month) as well as Webinar Registration Landing Pages, Social Card copy and social promotion copy for both Paid and Organic social channels.
  • Content Campaigns - promotional copy for new content such as a whitepaper or eBook. For each new piece of content (2-3 per quarter) you will write a copy for a gated landing page, email, social cards (3-4 for testing) and social card copy.
  • SEM Campaigns - Topic specific SEM campaigns (1 to 3 per quarter) that will include keywords with high search volumes as indicated by our SEM channel manager. You will write copy for SEM campaign pages as well as SEM ad copy with multiple variations.
  • SEO Pages - Topic specific SEO guides (10-12 per quarter) that will include keywords with high search volumes as indicated by our SEO channel manager.


  • 5-7 years of experience writing B2B digital marketing campaign copy in English for technology companies.
  • Strong English editorial, proofreading, and writing skills
  • Experience with Direct Response / Conversion copy
  • Experience with SEO copywriting best practices
  • Experience with social media and content marketing
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to manage multiple projects and meet deadlines under pressure
  • Proven success, a passion for writing and an excellent portfolio of work in English


  • Competitive salaries & Stock Options
  • Medical insurance and healthcare benefits for you and your family
  • Fully paid premiums for life insurance
  • Flexible hours and PTO
  • Mental wellness platform subscription
  • Gym reimbursement


At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our recently launched global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.