Associate Director of Social Media

Media Team Remote, United States San Francisco, California Los Angeles, California New York, New York Washington, District Of Columbia


Earthjustice is the premier nonprofit environmental law organization. We take on the biggest, most precedent-setting cases across the country. We wield the power of law and the strength of partnership to protect people’s health; to preserve magnificent places and wildlife; to advance clean energy; and to combat climate change. We partner with thousands of groups, supporters, individuals and communities to engage the critical environmental issues of our time, and bring about positive change. We are here because the earth needs a good lawyer.   
 
Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections. We achieve this by hiring people who share a passion for justice and a healthy environment. Our headquarters are in San Francisco with offices in Anchorage, Bozeman, Chicago, Denver, Honolulu, Houston, Juneau, Los Angeles, Miami, New Orleans, New York, Philadelphia, Seattle, Tallahassee and Washington, D.C.   
  
The Associate Director of Social Media will develop and lead the vision and strategy for Earthjustice’s social media channels. They will grow our existing audiences and acquire new audiences by using social media to reach and engage them. Earthjustice’s social media team creates, publishes,  and evaluates its content, which includes written, multimedia (audio/video), and graphics to be used across all of Earthjustice’s paid, earned, shared, and owned content. Our social media content is a critical component of our goal to mobilize supporters to affect policy change, evangelize Earthjustice’s work and that of its partners, clients, and allies, and raise funds. Responsible for ensuring Earthjustice is seen as a trusted thought leader on its social channels, the Associate Director serves as a key leader in Earthjustice’s rapid response efforts and a trusted advisor to senior communications leadership. The Associate Director will work collaboratively across communications teams (digital engagement, creative content, marketing, and public affairs) and with development and program staff. They lead strategy development and execution, manage staff and budgets, and is accountable for growth and engagement goals.  
  
The Associate Director of Social Media reports to the Director of Digital Engagement, who is based in Earthjustice’s San Francisco office.  
  
Preference will be given to candidates willing to work hybrid from the NYC, SF, LA, or DC offices. However, we will also consider remote applicants within the US.  
  
Responsibilities   
  
Leadership Responsibilities (40%)  
  • Partner with communications leadership and social media team members to develop strategic visions for individual social media platforms and a holistic vision for social media’s role in amplifying Earthjustice’s brand and messaging.
  • Maintain expert knowledge of social media industry trends and best practices, their applications to Earthjustice, and build a culture of learning and excellence among social media team members.
  • Set audience definitions, growth, and engagement goals across all social media channels; oversee the tracking and reporting of social media KPIs and use data to refine strategies and tactics.
  • In partnership with marketing, digital engagement, and digital fundraising teams, engage with our paid media buying agency to develop strategies for growing our list and meeting fundraising goals; oversee in-house rapid response boosting strategies to promote key content.
  • Oversee the visual identity and tone of our social media presence to ensure brand and message consistency across channels; oversee the coordination and production of digital graphics and animations in support of major campaigns.
  • Develop and maintain relationships with external content creators, agencies, and freelancers; Oversee social media influencer engagement in partnership with the marketing team to support major advocacy and fundraising initiatives
  • Provide staff with direct, consistent, and constructive feedback and contribute to a wider culture of learning within the communications department and Earthjustice; promote team building and staff engagement to strengthen teamwork and collaboration both within the social media team and with other communications teams and departments.
  • Develop and oversee the social media budget: track spending, ensure budgeted resources match priorities, and be a responsible steward of Earthjustice resources.
  • Oversee in-house training programs to broaden social media fluency and adoption by key program staff; serve as strategic advisor to communications and senior leadership on social media matters.
Social Media Execution (30%)  
  • Engage stakeholders to build out content strategies that deliver creative, compelling, and engaging content in support of our weekly and quarterly communications priorities.
  • Build and maintain a social media content calendar and lead efforts to update and refine it where necessary.
  • Develop and implement rapid response processes to handle breaking news moments; work with communications and senior leadership on crisis communications response.
  • Partner with the data team to track and analyze social media metrics and social media listening; make data-informed recommendations on strategy and report out findings to key stakeholders.
  • Develop and maintain relationships with external content creators, agencies, and freelancers who can work with and support Earthjustice’s mission via our social media efforts.
Managerial Responsibilities  (30%)  
  • Oversees a 4-5 person social media team.
  • Recruit and hire qualified candidates who fit position requirements and the work environment.
  • Promote change in terms of the expected benefits, as well as removing or lowering the impact of potential obstacles.
  • Set clear team direction that aligns with Earthjustice strategy, mission, and vision.
  • Develop staff by identifying and encouraging training and professional development opportunities appropriate to role and creating development plans for all staff.
  • Provide staff with consistent performance feedback – both positive and constructive — and act as a coach and mentor.
  • Create a learning culture, by encouraging debriefing after completion of significant stages of projects.
  • Ensure that any direct reports who have supervisory responsibility are properly executing those functions.
  • Create a respectful and inclusive work environment for team and model respectful and inclusive behavior.
  • Promptly address micro-aggressions and other concerns brought to their attention.
  • Resolve interpersonal conflict among team members and bring in outside facilitators as needed.
  • Communicate regularly with existing employees and encourage staff to raise concerns and to provide ongoing feedback.
  • Value and use individual differences and talents to improve employee satisfaction and the quality of collective work.
  • Celebrate successes and help team members to understand and manage setbacks.

Qualifications   

  • 7-10 years of experience in social media marketing and creative development.
  • 5+ years of experience managing a social media function and social media staff.
  • Significant experience in advocacy communications, social media marketing, or related fields.
  • Demonstrated experience leading successful social media teams, interfacing with senior leadership, and making strategic recommendations for managing crisis.
  • Commitment to the mission of Earthjustice.
  • Deep expertise managing professional social media profiles on Instagram, Twitter, Facebook, TikTok, and other platforms.
  • Significant experience developing content or offering approvals for highly visible communications or social media content with significant reach.
  • Strong background navigating complex approvals processes with short deadlines.
  • Demonstrated ability to mobilize and engage audiences in a wide array of online activities.
  • Excellent verbal, written, and interpersonal communications skills, strong attention to detail, ability to write and deliver work product under pressure, and commitment to high quality output and high standards.
  • Be self-motivated, demonstrate grace under pressure, and be able to work well both independently as well as within a team.
  • Facility with developing collaborative relationships and managing and working with teams.
  • Strong ability to juggle multiple complex projects, prioritize, meet deadlines, and see tasks through to completion.
  • Proficiency in Microsoft Office applications
  • Demonstrated awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations.
Preferred qualifications
  • Experience launching an organization’s presence on emerging platforms.
  • Ability to negotiate services and pricing with vendors.
  • Experience with legal matters, litigation, or legal advocacy.
  • Demonstrated knowledge of environmental advocacy and mobilization tactics.
Compensation is based on experience and location.      
Salary range in San Francisco, CA or New York, NY: $144,900 - $161,000 
Salary range in Washington, DC or Los Angeles, CA: $137,700 - $153,000 
Salary ranges in other cities will vary between: $123,200 -$153,000 
 
To Apply   
Interested candidates should submit the following via Jobvite:   
  • Resume
  • Cover letter
Please reach out to [email protected] if you are having technical difficulties submitting your application. No phone calls, drop-ins, or hard copies.   
Earthjustice is driven by a passion for justice, partnership, and excellence. Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and to maintain an inclusive environment where all staff are valued and respected. As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information, or or any other factor that is not related to the position.   
For positions located within the City and County of San Francisco:  Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment-qualified applicants with arrest and conviction records.   
For positions located within the City of Los Angeles:  We will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.