Associate Brand Manager

Marketing/Brand Management Oakland, California


Are you looking to catapult your career by driving high-impact transformation with household brands?  Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Oakland, the Bay Area’s hub for up and coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply chain, and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.

Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

Job Summary and Mission

The Associate Brand Manager position contributes to brand success by being responsible for execution of key brand activities that drive brand performance in line with Dreyer’s Grand Ice Cream sales and share goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer.

The Associate Brand Manager's role is to drive the performance, equity, and share of our brands by activating distinctive consumer insights. In this role, you enable the team to know its consumer deeply and build engaging brand experiences. This role supports the brand innovation activities by collaborating with product development, sales, shopper marketing, operations and finance to generate demand. This role also serves as a key quality champion and activist for the brand, providing insights and leading actions that maintain and/or improve the product experience with consumers.

Summary of Key Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

Brand Stewardship

  • Be a champion for our consumer: Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers
  • Support the build of annual brand plans: Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagement
  • Flawless execution: Execute brand plans to achieve sales and market share goals, relentlessly examine performance and optimize real time
  • Understand retail environment & how to best win at key customers/channels: Champion brand at key retailers to maximize results, with lens toward driving competitive advantage and effectiveness of trade and marketing spending, with a bias for action to drive stronger performance versus competition.
  • Communications: Partner with brand manager in the development and execution of communication plans across all communications channels. Lead initiatives of the tactical communication plan (ie: print, paid social, programmatic, etc) around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement.
  • Packaging design: Support packaging design and implementation as needed for renovation, innovation, quality improvements
  • Manage day-to-day brand budget: Ensure strong attention to detail, and active pursuit of savings and optimization
  • Be an advocate for the brand internally and externally: Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
  • Innovation: Lead and support all new product development (NPD) projects from end to end, weighing and prioritizing quality, voice of consumer and business impact. Partner with key cross-functional teams to commercialize NPD projects

Basic Qualifications

  • BS/BA in Marketing or related field; MBA preferred but not necessary
  • 1-2 years Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure
  • Experience leading marketing communication projects including digital and media strategies
  • Strong drive for results including: strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumer
  • Experience partnering with cross-functional teams and agency partners
  • Experience developing brand/product plans, such as communication campaigns and commercialization strategies
  • Ability to influence and lead others, including those outside of the Marketing function
  • Passion for identifying consumer insights and transforming them into significant product and marketing innovation
  • Ability to translate critical thinking into strong business results
  • Deep understanding of key P&L drivers
  • Quantitative strength in analyzing data and synthesizing learning into insights and action

Required Knowledge, Skills and Abilities

  • Apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
  • Attention to detail, be in the details
  • Set priorities, meet deadlines and manage multiple projects in a fast-paced, changing environment
  • Work independently and make decisions with minimal supervision
  • Communicate clearly and concisely, both orally and in writing
  • Handle confidential and sensitive information with a high level of professionalism and composure
  • Knowledge of general office administration, procedures and equipment including proficiency in Microsoft Office Suite
  • Strong sense of urgency, even when managing initiatives with long lead times
  • Adaptability and flexibility to meet changing priorities and adjust to different management styles
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay scale disclosed below has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $100,000 and $115,000 per year.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.