E Business Analyst

Sales Oakland, California


Description

We’re starting a new chapter in our journey as Dreyer’s Grand Ice Cream, now part of Froneri. Having nearly 100 years of winning experience in the U.S with a robust portfolio of powerhouse brands that consumers know and love, and the backing of a global pure-play ice cream organization, we’re poised to accelerate growth.

Headquartered in the Bay Area, a hub for up and coming food trends, we focus on both the future and the present. In both our offices and our factories, we are determined to overcome obstacles, learn from failure, and raise our game. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience to our consumers, when and where they want it.

Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career has in store for you.

Role Summary

The consumer journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever.  Winning in this environment requires new capabilities in, eCommerce/Omni-Commerce, Consumer Marketing, Technology and Media.

As the eBusiness analyst, you’ll support the company’s eBusiness team, which is responsible for driving sales in our pure play (e.g. Amazon) and concierge (e.g. Instacart, Shipt) accounts and for building and executing our marketing investment strategy across all channels within our omnichannel accounts (e.g. Kroger, Walmart, Albertson’s, Dollar General).

Key Job responsibilities:

  • Business Performance Analysis & Reporting:
    • Identify and communicate business trends with eBusiness and omni channels via monthly and ad-hoc reports to enable informed decisions on improving performance and course-correcting measurable plans.
    • Monitor eBusiness and retail marketing KPIs (leading indicators and sales performance) to ensure Best In Class execution and that we are leveraging all Best Practices to drive ROI
    • Seek root-cause and implications to specific account and channel concerns
    • Assist with post analysis of key retail or category initiatives
  • Category & Customer Strategy:
    • Provide category and account-level measurable fact-based inputs and measurable insights to support the Commercial Planning Process
    • Lead ongoing benchmark and competitive analysis to ensure marketplace dynamics are integrated into channel and account strategy.
    • Participate in the development of channel and customer category business plans.
  • Sales Forecasting support: Work with eBusiness account managers in ongoing review of ales performance to inform forecasting across pure play and concierge accounts.
  •  Investment Management:
    • Support the eBusiness account managers in effectively managing commercial spend in trade management software system (Osprey) to achieve sales volume goals and trade spend goals, including administration, record keeping, tracking and follow-up
    • Collaborate with Sales Finance Manager on financial reconciliation on a monthly basis

Key Experiences:

  • 2+ years of experience in retail sales or business analyst preferred
  • Experience in Consumer-Packaged Goods Industry (CPG) is preferred
  • IRI, BW, data management and data visualization proficiency a plus

Key Functional Competencies:

  • Show me the data: Demonstrated analytical strength (i.e. IRI) and internal/external industry insights and trends. Strong judgement in decision-making, good problem-solving skills, thinks strategically.
  • Skill Builder: Seeker of new knowledge, new capabilities, and creative problem-solving
  • Self Starter: Doesn’t hesitate to act and takes the initiative to execute with minimal supervision. Takes immediate action to problem or potential issues, ensuring partners are accurately communicated to about the potential impact.
  • Say no to Status Quo: Challenges current processes, generating innovative suggestions that improve performance even beyond own role.
  • Communication Skills: Strong interpersonal skills, both oral and written; able to influence without authority.
  • Collaborative: demonstrated success working across multi-function teams. Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical and IS/IT)
  • Business Fundamentals: Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting).

 

SUPERVISION RECEIVED: Works independently with general supervision received from the OMNI Sales Director, eSales Account Managers & Omni Marketing Manager.

 

Dreyer’s Grand Ice Cream Inc. is an equal employment and affirmative action employer and looking for diversity in qualified candidates for employment.