Marketing Product Information Analyst

Marketing/Brand Management Oakland, California


External Role posting template

Product Information Analyst

Are you looking to catapult your career by driving transformation with household brands?  Do you crave an entrepreneurial, fast-paced and engaging growth assignment working with incredible people from across the globe?

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Oakland, the Bay Area’s hub for up-and-coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it. Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

Main Purpose of the Role:

The Product Information Analyst is responsible for managing data in PIM, DAM, and external platforms to enhance the consumer experience. Organizationally the position is in the Marketing team.

The Product Information Analyst ensures the accuracy of existing product information; coordinates implementation of new customers and products; ensures product data conforms with industry standards and internal procedures. This role collaborates with Brand and Marketing teams, Sales teams, Master Data and external Application Service Providers and Customers to define and refine industry standards and business processes.


Support new and existing Global Data Sync customers:

  • Perform gap analysis when onboarding new Data Sync customers
  • Ensure new data conforms with industry standards and internal procedures
  • Trouble-shoot and address errors in new and existing product information
  • Execute training and support to Account teams on 1WorldSync system & processes and new item process
  • Leverage analytical skillset when performing data analyses to proactively monitor syndicated data quality
  • Establish data KPIs for completeness and accuracy and support processes to improve KPIs
  • Elevate the relationship between the Product Information Team and the designated DGIC Operating Companies and brands which you specifically service. This includes, but is not limited to:
  • Deliver above average to excellent customer satisfaction
  • Demonstrate a high degree of attention to detail
  • Anticipate customer needs
  • Demonstrate a thorough understanding of the problem by articulating the situation and providing a clear resolution
  • Find and implement complete, appropriate, and often imaginative solutions
  • Take accountability and ownership for both projects and tasks is demonstrated

Deliver projects to support department and organizational initiatives

  • Balance timelines with importance of providing quality deliverables
  • Manage stakeholder expectations
  • Understand and mitigate risk



  • Bachelor’s degree in Marketing, Business Administration or equivalent experience
  • Between 2-4 years of experience in Marketing, Packaging, Supply Chain, Master Data, Data Governance, or systems analysis preferred
  • Strong working knowledge of Consumer Packaged Goods industry and the Global Data Synchronization Network preferred

Experience working in the following systems and software is an asset:

  • Source systems such as, ERP systems (preferably SAP or JDE)
  • PIM and DAM systems (preferably Salsify)
  • Demonstrated experience in Microsoft Office applications; advanced knowledge and experience with Excel is required 

Required skillset:

  • Excellent communication skills with an ability to address audiences of all levels and varying technical knowledge
  • Ability to manage multiple tasks and changing priorities while taking full accountability for quality efforts and deliverables
  • Detail-orientated with a strong analytical and decision-making skills
  • Demonstrated ability to work in a team environment
  • Strong customer focus
  • Strong technical skillset and an ability to trouble-shoot issues as well as identify root causes

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.