Community Manager (Contract)

Marketing/Brand Management Oakland, California


Description

Having nearly 100 years of winning experience in the U.S with a robust portfolio of powerhouse brands that consumers know and love, and the backing of a global pure-play ice cream organization, Dreyer’s Grand Ice Cream is poised to accelerate growth.

Headquartered in the Bay Area, a hub for up and coming food trends, we focus on both the future and the present. In both our offices and our factories, we are determined to overcome obstacles, learn from failure, and raise our game. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea, and delivering the best ice cream experience to our consumers, when are where they want it.

Unleash your potential at Dreyer’s Grand Ice Cream!

Position Summary: 
The Community Manager is a 4 month contract assignment role that will be responsible for strategically developing and driving brand voice across Facebook, Instagram, Twitter, YouTube, Pinterest and more by engaging with consumers. The role is responsible for finding creative ways to interject brands into conversations with consumers at the brand and category level to drive strategic value to the brand’s overall reputation. The role is accountable to partner with the internal team to deliver real-time insights to brands through social listening to impact overall brand communication plans through ad-hoc and quarterly reporting. The role will drive the strategic approach to social communication by owning the editorial calendar, writing of all social copy (paid & organic) and partnering with media buying agency to ensure assets are properly posted.

Primary Responsibilities (% of time): 

  • Real-Time Engagement (55%) 
      • Develop strategic approach to interjecting brands into wider category conversations across the ice cream category to increase brand recognition, drive purchase intent, and increase advocacy 
      • Own brand’s social voice to be leveraged across all communication channels to ensure channels feel like one cohesive voice  
      • Write all paid and organic copy for all major social media platforms
      • Engage with consumers who interact with brand social channels in an appropriate manner 
      • Partner with Consumer Engagement Services team to ensure product questions and complaints are being addressed in voice
      • Identify key active consumers to strategically execute surprise and delight opportunities 
  • Real-Time Social Listening (30%) 
      • Monitor wider category conversations across ice cream and popular culture for opportunities to interject the brand into relevant conversations 
      • Monitor all social mentions of brands across social channels to inform reporting and to identify engagement opportunities 
      • Actively follow key competitors in order to provide updates to brands in ad-hoc reports 
      • Take advantage of trends that brands could leverage for always-on content creation 
  • Content Management (5%) 
      • Leverage existing agency created assets and UGC when available to maintain active real-time presence on social channels 
      • Provide strategic input to brands for all paid content to ensure content delivers on brand voice
  • Influencer Identification (5%) 
      • Maintain strategic list of influencers who mention/love brand for potential surprise and delight opportunities 
      • Review suggested paid influencer partnerships
      • Collaborate with Influencer Marketing Manager on identifying influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
  • Social Reporting (5%) 
    • Deliver ad-hoc reports to brands highlighting key interactions and competitor activity to keep brands informed of social media presence in real-time

Education and Skill Requirements:

  • Minimum of 3-5 years’ experience in either social media management or community management 
  • Strong understanding of the social media landscape, best practices, and analytics tools 
  • Exceptional communication (written and oral) skills 
  • Experience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple stakeholders and teams 
  • High level proficiency with: Microsoft Office and Social Media Reporting Tools 
  • Previous experience working with big brands and partner agencies preferred
  • Managing CPG brands in the community space is a plus
  • Adobe Photoshop experience is a plus 

Key Functional Competencies: 

  • Marketing Strategy 
  • Social Media Strategy 
  • Consumer Engagement 
  • Consumer Insight and Empathy 
  • Brand Knowledge and Advocacy