Marketing Specialist

Marketing/Brand Management Oakland, California


Are you looking to catapult your career by driving high-impact transformation with household brands?  Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Oakland, the Bay Area’s hub for up and coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply chain, and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.

Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

Job Summary
Responsible for support and execution of marketing projects across brands, that ultimately drive brand performance in line with DGIC sales and share goals. This role will provide input, analysis and support for the below activities as agreed and assigned by the reporting Brand Manager.

Role and Activity

Packaging & Innovation:

  • Partner with associate brand managers and lead the brands on packaging APL/LI cross checking and proof approvals
  • Conduct desk research on food, flavor, category and sustainability trends to inform innovation briefs
  • Actively participate in quality benchmarking across our key SKU’s – obsess over every detail


  • Embrace the consumer and ensure our brands are resonating in the market
  • Partner with associate brand manager and social specialist in the development and execution of organic social content (inc. planning, creation and results measurement)
  • Website optimization support (licensed brands, Project Stagg copy and HD Shops transfer)
  • Work with associate brand manager and in-store partners (Catalina / News America) to execute brand POS and Coupon artwork to plan
  • Collaborate with brands and OMNI team to set up and approve best in class E-Content
  • Lead influencer kit design and execution for relevant brands (work with external agency to create branded items and kits, decide on what items to include, work through logistics of quantities/shipping to AIT partners etc.)

Base business analysis:  

  • Be a voice of our consumers, consistently bringing the outside world into our business and brand decisions
  • Work with internal OMNI team and quality ratings & reviews partner (BazaarVoice) to ensure our products are featured and reviewed across digital channels to encourage consumer purchase
  • Competitive tracking (Ratings and Reviews, Price Promo, New Items, Campaigns)

Project Management:

  • Ad hoc, other duties as assigned

 Commercial planning:

  • Work with cross functional partners to provide administrative ensuring smooth delivery of ICP plans and product; coordinating samples, New Item Set Up, Packaging flats/renders

Adhoc Marketing Admin:

  • Asset management (Media Box organization of campaign and packaging assets across brands)
  • Maintaining N Drive/SharePoint
  • Manage AIT sample inventory and delivery in partnership with sales counterpart
  • Design, execute and distribute Swag
  • Lead Surprise and Delight

Measurable Outcomes

  • Achieve brand share targets
  • Brand Health through relevant scorecard
  • Competitive analysis and tracking
  • Correct and accurate packaging delivered on time
  • Demonstrated ice cream category knowledge & consumer understanding
  • Maintenance and management of marketing systems and assets
  • Established trust with key stakeholders - show attention to detail, ability to analyze information reliably, anticipate implications of decisions, and drive consistent results

 Levels of Responsibility

  • Champion of the Marketing Team culture
  • Deep consumer and brand understanding
  • Cross brand lead for APL/LI cross checks across packaging projects
  • Organic digital collaboration and coordination
  • Communication and POS support and execution
  • Marketing admin across commercial planning and key projects as assigned including marketing records and asset management

Academic Requirement - BS/BA in Marketing or Related Field

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.