Account Associate, E-Commerce

Sales United States


Description

 

 

Account Associate -eCommerce Channel

We’re starting a new chapter in our journey as Dreyer’s Grand Ice Cream, now part of Froneri. Having nearly 100 years of winning experience in the U.S with a robust portfolio of powerhouse brands that consumers know and love, and the backing of a global pure-play ice cream organization, we’re poised to accelerate growth.

Headquartered in the Bay area, a hub for up-and-coming food trends, we focus on both the future and the present. In both our offices and our factories, we are determined to overcome obstacles, learn from failure, and raise our game. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience to our consumers, when are where they want it.

Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career has in store for you.

Main Purpose of Job: Support Account Managers in driving category growth in the eCommerce Channel

The consumer journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever.  Winning in this environment requires new capabilities in, eCommerce/Omni-channel Commerce, Consumer Marketing, Technology and Media.

As the eBusiness account associate, you’ll support the company’s eBusiness team, which is responsible for driving sales in our pure play (e.g. Amazon), concierge (e.g. Instacart, Shipt) and e-convenience (e.g. GoPuff, DoorDash) accounts.

Assist Account Managers in the fundamental sales processes that drive category growth and achieve annual sales and commercial spend targets. Utilize key data and analytical tools to support 4P objectives. Work closely with the AM's in the development of category driving business plans such as new item presentations, 4P focused initiatives, and other customer presentations. Where appropriate, support the AM's in promotional planning and software execution through proper distribution tracking, promotion administration, forecasting, and deduction management.

Category Strategy: Product / brand category objectives

  • Identify insights and specific opportunities based on analysis of category reports generated by internal analytical systems and provide recommendations to the account team
  • Partner with corporate category team to transform shopper insights and 4Ps analytics and insights into action

Customer Strategy: Forecast accuracy, sales performance targets, meeting sales goals, segmentation / resource allocation, improving customer service

  • Effectively manage commercial spend in trade management software system to achieve sales volume goals and trade spend goals, including administration, record keeping, tracking and follow-up
  • Collaborate with Sales Finance Manager on financial reconciliation on a monthly basis
  • Responsible for timely and effective communication of customer/category and forecast information
  • Create customer presentations, develop/customize category plan based selling stories regarding assortment, new items, pricing, promotions, display/merchandising tactics, analyses and plans

Win at Retail: Improving execution

  • Participate in the development of Customer Category Business Plan(s) with customer(s). Work with customer personnel to drive the execution of the customer category plan

Experience

  • A minimum of 1-2 years of experience in performance marketing, e-commerce or e-business analyst role preferred.
  • Proficiency in Excel and PowerPoint, strong presentation skills
  • Experience in Consumer-Packaged Goods Industry (CPG) is preferred
  • IRI, BW, data management and data visualization proficiency a plus

Key Functional Competencies:

  • Show me the data: Demonstrated analytical strength (i.e. IRI) and internal/external industry insights and trends. Strong judgement in decision-making, good problem-solving skills, thinks strategically.
  • Skill Builder: Seeker of new knowledge, new capabilities, and creative problem-solving
  • Self Starter: Doesn’t hesitate to act and takes the initiative to execute with minimal supervision. Takes immediate action to problem or potential issues, ensuring partners are accurately communicated to about the potential impact.
  • Say no to Status Quo: Challenges current processes, generating innovative suggestions that improve performance even beyond own role.
  • Communication Skills: Strong interpersonal skills, both oral and written; able to influence without authority.
  • Collaborative: demonstrated success working across multi-function teams. Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical and IS/IT)
  • Business Fundamentals: Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

May also be known as: Dreyers, DGIC, Dryers, Dreyers Ice Cream, Dreyers Grand Ice Cream

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