Franchise Business Manager

Sales United States


Description

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.


Headquartered in Oakland, the Bay Area’s hub for up and coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply chain, and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it. Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

Position Summary:

The Franchise Business Manager for the Häagen-Dazs Shoppes drives growth through partnering with Franchised shops across their region to build capability and help each business unlock their potential. This role is like a combination of a coach and consultant, and will partner with 25-40 shops depending on experience level. It is a remote-based traveling role and the ideal candidate will be based in New York state. This role is deeply involved in the sales growth plan of each shop as well as brand protection in those shops. Key levers to unlock growth include supporting local marketing activities, providing training to Franchises, sharing operational Best Practices, in person coaching and ESP inspections. This person is also responsible for driving owner engagement through the app, online sales growth and loyalty activation in shops.

MAIN ROLE AND ACTIVITIES

  1. Performance: Achieve performance objectives by leveraging overall strategy to win at your shops

- Work with owners on development of shop-specific plans anchored in the shop growth drivers (LSM, Online, loyalty, brand)

- Present and launch New Item Plan and develop initial field forecast

- Develop shop LSM plans

- Perform bottom-up build of shop sales and royalty Plan using appropriate Planning System

- Communicate to your owners so they have the right knowledge to act on behalf of DGIC

- Clearly execute all DGIC priorities and deliver the growth and goals for your shops

  1. Customer Strategy: Forecast accuracy, sales performance targets, meeting sales goals, improving customer service and customer profitability targets

- Achieve annual sales in region

- Continuous improvement on forecasting to update, as required, to hit forecast as described within the annual performance evaluation goals. 

- Frequent customer interaction to implement the annual plan, drive execution of the plan, activate LSM activities and any urgent communications such as service level issues or product quality issues

- Customer engagement through app training and tracking. News view, e-learning, snap and Inches Inventory.

- Ensure achievement of shops targets/KPIs (SSS growth, Sales, 1-800 Customer service and ESP improvement, etc.)

  1. Win at Retail: Online sales and Loyalty Growth

- Present strategy to drive online sales and Loyalty growth in each shop

- Monitor and review plan

- Drive execution of customer category plan

- Communicate wins and best practices to team to ensure system wide success

  1. Customer (Shop Owner) Support: Add customer value through improved analytics and tracking. Salesforce database management, Treatdata report analysis, P&L analysis and support, WAND management
  2. Drive Quality:  Ensure brand protection by monitoring 1-800 and YELP as well as conduct yearly assigned goal of ESP inspections in person or virtual and correct deficiencies with owners and follow-up to ensure corrected.

Requirements, Knowledge, Skills and Abilities:

  • Ability to travel to shops on a regular cadence
  • 2-5 years experience with Franchise Business Management preferred
  • Undergraduate degree or comparable experience and business acumen
  • Strong communication skills and ability to build and maintain relationships virtually and in person
  • Experience driving growth in a competitive business environment