E-Commerce Channel Account Associate

Sales Oakland, California


Description

Account Associate -eCommerce Channel Job Description

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.


Headquartered in Oakland, the Bay Area’s hub for up and coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply chain, and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it. Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

Main Purpose of the Job: Support Account Managers (AM) in driving Category growth in the E-Commerce Channel

The consumer journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever.  Winning in this environment requires new capabilities in, eCommerce/Omni-Commerce, Consumer Marketing, Technology and Media

As the eBusiness account associate, you’ll support the company’s eBusiness team, which is responsible for driving sales in our pure play (e.g. Amazon), concierge (e.g. Instacart, Shipt) and BTC (e.g. GoPuff, DoorDash) accounts.

Assist AM's in the fundamental sales processes that drive category growth and achieve annual sales and commercial spend targets. Utilize key data and analytical tools to support 4P objectives. Work closely with the AM's in the development of category driving business plans such as new item presentations, 4P focused initiatives, and other customer presentations. Where appropriate, support the AM's in promotional planning and software execution through proper distribution tracking, promotion administration, forecasting, and deduction management.

Category Strategy: Product / brand category objectives

  • Identify insights and specific opportunities based on analysis of category reports generated by internal analytical systems and provide recommendations to the account team
  • Partner with corporate category team to transform shopper insights and 4Ps analytics and insights into action

Customer Strategy: Forecast accuracy, sales performance targets, meeting sales goals, segmentation / resource allocation, improving customer service

  • Effectively manage commercial spend in trade management software system to achieve sales volume goals and trade spend goals, including administration, record keeping, tracking and follow-up
  • Collaborate with Sales Finance Manager on financial reconciliation on a monthly basis
  • Responsible for timely and effective communication of customer/category and forecast information
  • Create customer presentations, develop/customize category plan based selling stories regarding assortment, new items, pricing, promotions, display/merchandising tactics, analyses and plans

Win at Retail: Improving execution

  • Participate in the development of Customer Category Business Plan(s) with customer(s). Work with customer personnel to drive the execution of the customer category plan

Key Experiences: What experiences are key to success in this job?

  • A minimum of 1-2 years of experience in retail sales or business analyst role preferred.
  • Proficiency in Excel and PowerPoint, strong presentation skills
  • Experience in Consumer-Packaged Goods Industry (CPG) is preferred
  • IRI, BW, data management and data visualization proficiency a plus

Key Functional Competencies: What will I be asked to do and to draw on for the role?

  • Show me the data: Demonstrated analytical strength (i.e. IRI) and internal/external industry insights and trends. Strong judgement in decision-making, good problem-solving skills, thinks strategically.
  • Skill Builder: Seeker of new knowledge, new capabilities, and creative problem-solving
  • Self Starter: Doesn’t hesitate to act and takes the initiative to execute with minimal supervision. Takes immediate action to problem or potential issues, ensuring partners are accurately communicated to about the potential impact.
  • Say no to Status Quo: Challenges current processes, generating innovative suggestions that improve performance even beyond own role.
  • Communication Skills: Strong interpersonal skills, both oral and written; able to influence without authority.
  • Collaborative: demonstrated success working across multi-function teams. Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical and IS/IT)
  • Business Fundamentals: Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting).

 

SUPERVISION RECEIVED: Works independently with general supervision received from the eBusiness Sales Director and eSales Account Managers.

 

Dreyer’s Grand Ice Cream Inc. is an equal employment and affirmative action employer and looking for diversity in qualified candidates for employment.