Social Strategist

Strategic Planning Southfield, Michigan

The Qualities We Seek

The person we’re looking for will:

Have 5-7 years in marketing communications and 3-5 in the space of social/content strategy development
Have experience developing and managing content strategies, including:
- Assembling social audits of our own brands as well as the competitive set
- Crafting target personas and customers journeys
- Developing social narratives including voice, tone and feel
- Constructing a social media playbook with guidelines for brand engagement
- Inspiring content development and consumer engagement (experiential, promotional) beyond the boundaries of social media
Be resourceful about how to capture and integrate disparate data points into one strategically actionable picture.
Have a viewpoint and vocabulary that reflects the modern marketing landscape.
Be the media thought leader who makes us smarter and our campaigns more impactful.
Be a catalyst and an instigator, but also a collaborator.
Be a good “storyteller” with strong writing and presentation abilities.

Other Details about the Position

Reports to SVP, Social Strategy.
Includes existing client business as well as pursuit of new business. We are an agency that’s very aggressive in pursuing new business.
Involves close collaboration with Brand Planners and Creatives in campaign development & execution.
Occasionally will entail working with planners & buyers from our sibling media agency, ASSEMBLY.

EOE